by Steve Choate for the Buyer Presentation blog series One important element of your buyer presentation is your business-to-consumer (B2C) marketing plan. Your demonstration of a well-thought-out, strategic plan to build demand and draw in customers will let buyers know that you have done your research and are dedicating resources to drive consumers into their stores. As … Read More
Brush up on competitive intelligence
by Steve Choate for the Buyer Presentation blog series As you are preparing for your meetings with buyers, brush up on your competitive intelligence. It’s important to be able to speak to your brands’ differentiators over competing products and how it is positioned within a channel. Before you start competitive research, make sure you know all … Read More
Lay the Groundwork for Retail Success with At-Counter POS Materials
by Jen Johnston In this previous post, I talked about the importance of dedicating some of your marketing dollars to POS materials and introduced the three general categories into which these materials fall. Placing your POS materials at the actual point of sale is your brand’s last chance to influence a consumer before they leave … Read More
Shelf Sign Design – Less is More
by Jen Johnston, part 10 of the At Shelf: Signs blog series There are a few general principles to shelf sign design that apply to every type of shelf talker – wobbler, wiggler, flat, aisle violator, aisle blade, etc. But one stands out above them all: LESS IS MORE. It makes sense when you think about … Read More
The package is the product
by Steve Choate The package that a product comes in may be as important as or more important than the product itself at the time of sale – when the consumer is at shelf trying to make a decision. Once a consumer has purchased your product, they know what the tube, bottle, packet, etc. looks … Read More
How are your brands represented on the shelf?
by Colleen Volheim How do you want your brand represented on the shelf? With only 7 seconds to attract attention at shelf, buyers are looking for products with a point of difference; does your packaging stand out in the ocean of products in the retail space today? For beauty brands presenting a range of products … Read More
Channel Strips – A “Narrow-Minded” Approach
by Jen Johnston part 9 of the At Shelf: Signs blog series I know, the title of this post is a real groaner. But it’s true, channel strips are very narrow. Wondering why you would ever want to sacrifice space to squeeze a message into a space typically only 1 inch or so high instead of using one … Read More
Expand your real estate with folded shelf talkers
by Jen Johnston, part 8 of the At Shelf: Signs blog series There are so many shelf sign choices, a brand manager can easily become overwhelmed without a more in depth understanding of value of the different signs. Today’s post is all about folded shelf talkers, a sign with more space than others that can really help your … Read More
Aisle blades – aisle violators on steroids
by Jen Johnston, part 7 of the At Shelf: Signs blog series You thought aisle violators were space invaders? Check out aisle blades! These shelf signs have the same benefits as aisle violators but they are huge. They seem to slice right through the aisle, that’s why I call them aisle violators on steroids! As I’ve mentioned … Read More
Go ahead, violate the aisle
By Jen Johnston, part 6 of the At Shelf: Signs blog series Aisle violator. I really don’t like the name of this shelf sign. The word “violate” has such a negative connotation to it, doesn’t it? But don’t let that put you off, aisle violators are a great “in your face” approach to sharing your brand message. … Read More