By Jen Johnston, part 5 of the At Shelf: Signs blog series I like to think of flat shelf signs as the humblest of shelf talkers. They don’t jump out into the shopper’s personal space like aisle violators and they don’t dangle in the breeze like wobblers and wigglers. They get the job done without being overly flashy. … Read More

By Jen Johnston, part 4 of the At Shelf: Signs blog series As an 80’s child, I think the title of my blog post is pretty “rad,” but if you don’t understand the reference, look here! As described in my previous post, you have many options when it comes to marketing your product at the retail … Read More

by Jen Johnston, part 3 of the At Shelf: Signs blog series I’m often telling my three- and one-year-old boys to “get out their wiggles” before a long car ride or bedtime. Today I’m here to tell you when it is appropriate for you to “get out your wigglers” or more appropriately when to use wigglers on … Read More

by Jen Johnston, part 2 of the At Shelf: Signs blog series This is the second post in my series on shelf signs. In my first post, I discussed the benefits of having shelf signs as part of your pull-through strategy, and I shared an amazing statistic: shelf signs can increase product sales a whopping 65%! … Read More

by Jen Johnston, part 1 of the At Shelf: Signs blog series I read some interesting stats last week. 9 out of 10 consumers purchase items not on their shopping lists.1 57% of shoppers spend more than they plan.2 81.3% of all consumers are influenced by ads on shelves.3 However, the most exciting stat I … Read More