How to Differentiate Your Pharmacy From the Competition

January 24, 2020By Articles, Resources focused on Independent Pharmacy

Written by and published in Elements magazine, December 20, 2019 In a crowded field, your pharmacy needs to find a way to stand out. “The sea of sameness that exists across the marketplace is troubling,” said Dave Wendland, vice president of strategic relations at Hamacher Resource Group (HRG), a firm that focuses on improving results across the retail supply … Read More

These Are the Top Front-End Items to Get on Your Pharmacy Shelves

July 16, 2019By Articles, Assortment Planning and Placement, Resources focused on Independent Pharmacy

Written by and published in Elements magazine, June 17, 2019 In 2018, Hamacher Resource Group (HRG) evaluated a whopping 2,587 new products to determine which were most suitable for independent pharmacies. The result of the company’s rigorous review process is a surefire list of top-performing products independent pharmacies can’t afford to miss out on. “These are items … Read More

This Classic Retail Tactic Boosts Front-End Pharmacy Sales

April 16, 2019By Articles, Assortment Planning and Placement, Resources focused on Independent Pharmacy

Written by and published in Elements magazine, March 15, 2019 As margins behind the counter continue to decline, independent pharmacies are looking to remedy their profit pains. And pharmacy retail experts are prescribing a simple front-end treatment: cross merchandising. “Cross merchandising is a tactic that can increase sales, if pharmacies do it right and are consistent and committed … Read More

Set Your Pharmacy’s Front End Apart by Engaging All Five Senses

February 20, 2019By Articles, Resources focused on Independent Pharmacy

Written by and published in Elements magazine, December 13, 2018 What keeps customers coming to your front end? Is your price lower than your online and mail-order competition? Do you have a broader product selection? Do you take orders in the late evening and weekends? Most independent pharmacies don’t have the resources to compete with online retailers … Read More

How to Sell Natural Products in Your Independent Pharmacy

October 17, 2018By Articles, Independent Pharmacy

  Written by and published in Elements magazine, September 14, 2018 Now’s the perfect time for independent community pharmacies to go natural. (When it comes to front-end products.) Why? Natural is the new normal. What once was merely a niche is going mainstream. The natural and organic product industry as a whole more than doubled from 2006 to … Read More

How to Use Planograms to Guarantee Increased Pharmacy Retail Sales

April 15, 2018By Articles, Independent Pharmacy

  Written by and published in Elements magazine, March 15, 2018 Is your pharmacy’s front end producing less profit than you hoped? Time to trade in your best-laid plans for proven planograms. Planograms are guides for arranging retail shelves to maximize front-end sales. These visual diagrams show pharmacies exactly where to place their front-end products. They offer a plan … Read More

The Ultimate Guide to Independent Pharmacy Branding

January 15, 2018By Articles, Independent Pharmacy

  Written by and published in Elements magazine, December 14, 2017 How do patients view your pharmacy? Do they think of you as innovative and tech-forward? Reliable and friendly? Stodgy and out-of-touch? Your pharmacy evokes general thoughts and feelings in every patient. Often, they don’t know exactly why. The why is your brand. The image you create through your … Read More

How to Prepare & Plan for a Pharmacy Event

October 15, 2017By Articles, Independent Pharmacy

  Written by and published in Elements magazine, September 15, 2017 Have you thought about hosting an event at your independent community pharmacy? Hosting a pharmacy event is an important part of promoting your business, said Dave Wendland, vice president, strategic relations and a member of the owners group at Hamacher Resource Group (HRG), a firm that … Read More