Waukesha, Wisconsin – June 9, 2020 – Hamacher Resource Group, Inc. (HRG) has won a Communicator Award of Distinction in the marketing/promotion category for a Colgate Total® three-wave direct mail campaign to relaunch the Total toothpaste line to independent pharmacies. Sarah Stluka, business director at Salelytics, is the engagement and strategy director over the Colgate … Read More
By Jen Johnston, CHHC, senior marketing services account manager As a sales and marketing leader looking into retail channels to support the growth of your OTC or personal care brand portfolio, you may hear two very differing opinions on the state of independent pharmacy. On the one hand, you may hear about dwindling store counts … Read More
By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Users of a particular brand can shift over time. When was the last time you thought about the consumers of your brand? Can you accurately identify what types of people are using your products today? If you hesitated in your answers, it may … Read More
By Jen Johnston, CHHC, senior marketing services account manager Many independent pharmacies do not have a formal mission statement. Perhaps your pharmacy never got around to it, or maybe it was an intentional decision because you didn’t think it was necessary. A mission statement formalizes your goal for your store and unifies staff so they … Read More
By Julie Bonnell, vice president of operations This isn’t the first time I am restating the mantra of one of my under-grad professors — the package is the product. I was reminded in the past week this is true on so many levels. When my professor declared it, she had a slide of a beautiful … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Have you been resisting putting together a sampling program for your product? It may be time to change that. Consider these stats: Eighty-one percent of consumers say that if they received a sample and liked the product, they would buy it, according to … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Why resolve to update your product package design or label? I’ll give you eight situations that might prompt you to make such a resolution. You are entering a new retail channel If your brand has previously been carried in one channel … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series If you aren’t selling your products into retail as quickly as you’d like, it’s time to re-evaluate your pitch to buyers. I’ve seen hundreds of presentations and plenty of problems and missed opportunities. These problems usually stem from one common flaw — … Read More