Brands Targeting Independent Pharmacies

Execute a winning channel strategy for independent pharmacy

You want to launch or move your brand into profitable retail channels. Have you considered independent pharmacies?

Some brands underestimate the size of the independent pharmacy market or think their target demographic doesn’t shop there; some know the channel is large and important, but get overwhelmed by how to reach the disparate stores or confused by the complexities of navigating drug wholesale; and still others only half-heartedly market to the channel due to competing priorities.

Chain drug, grocery, and mass are all important in their own right, but only independent pharmacies are uniquely positioned to build close relationships with the patients they serve – your target audience – making them the perfect ally for brands that rely on professional recommendations. There are over 20,000 locations that serve as go-to destinations for millions of consumers, plus many independent stores serve as the only pharmacy provider in their community.

Maximize your opportunity within the independent pharmacy channel by partnering with us. We’ve been serving independent pharmacies for nearly 40 years with front-of-store solutions. We can help you win in the independent pharmacy channel.

PHARMACY MAILING PROGRAMS

Influence up to 20,000 stores or micro-target by geography, demographics, regional preferences, proximity to healthcare professionals, and more. Distribute samples, coupons, or shelf signs; promote special offers.

IN.DEPTH PUBLICATION

Reach 10,000 carefully-selected independent pharmacies in a shared publication with monthly themes including categories, natural products, and sampling. Nearly 90% of independent pharmacists who receive IN.depth indicated that they order a product advertised and do so within a month of receiving the issue.

DIRECT MAIL

Directly reach physicians, alternative healthcare professionals such as naturopathic doctors or chiropractors, or specialists such as dermatologists and diabetes educators. Keep your brand top of mind as they make recommendations to patients and drive them to independent pharmacies.

COMPETITIVE INTELLIGENCE

How does your brand stack up to competitors in this channel? Do you know who the major players are and what their share of the market is? Let’s dig in!

EDUCATION

We can tailor an independent pharmacy workshop for your team to educate them about this thriving channel.

BUYER STRATEGY AND PRESENTATION

We develop presentations that help you make your pitch to retail or wholesale buyers including custom planograms that put your brand in the best light with a realistic shelf execution.

Plus don’t forget about all the other solutions we offer to health, beauty, and wellness brands.

Drug wholesalers and independent pharmacy retailers rely on HRG’s data-driven planogram programs to guide better-informed decisions regarding their assortments. The decisions are made by HRG’s team of category and product analysts and are completely objective. No pay-to-play allowed. Here are the details:

New Item Review Process: Discover how to get your new items reviewed for planogram placement.

Planogram Review Process: Learn how you can be considered for planogram placement.

Preserving Your Brand's Integrity: See what happens with your products at HRG

It’s worth a conversation to see if our resources are right for you. Contact us to schedule a no-pressure introductory meeting.