Receive access to a copy of the Independent Pharmacy Research Study report by filling out the form below
Once you have filled out the form with all the fields required and hit "submit," a link to the report will appear on this page below the "submit" button. Click on the link to download your copy.
Independent Pharmacy Research Study Infographics
Eight infographics will be released with new views of the data included in the report and all new analysis. Follow HRG to receive notification when they are published!
2020 Independent Pharmacy Research Study
In 2012, HRG released the groundbreaking study, Independent Pharmacy Shoppers: Who, What, and Why?. In addition to getting the perspective of independent pharmacists on their business and shoppers, independent pharmacy customers were surveyed. The subsequent report identified shopper behavior, purchase preferences and practices, and areas where engagement could be enhanced.
Eight years later, the ever-changing retail landscape, e-commerce influences, wellness and self-care trends, and changing demographics have affected independent pharmacies as much as their chain counterparts. HRG's 2020 Independent Pharmacy Research Study was conducted to learn how the channel and its shoppers have changed.Â
Manufacturers, drug wholesalers, retailers, trade publications, and industry organizations will all find value in understanding who the independent pharmacy shopper is today.Â
Research study supported by:
Ananda Professional
Beiersdorf
Colgate and Salelytics
The Emerson Group
GSK
J&J
Procter & Gamble
RB
Salvatori-Scott
