Independent pharmacy channel RESEARCH REPORTS

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Correction 6/8/2021: If you downloaded a copy of the Independent Pharmacy Research Report prior to June 8, 2021, there was an error in the report that has since been corrected in the report that is currently available for download. On page 25, in the text describing the chart, “Where Pharmacies are Buying the Majority of These Product Types,” it was incorrectly stated that the responses shown in the chart were from independent pharmacists that purchased more than three-quarters of those items represented. What is represented in the chart is responses from independent pharmacists that purchased more than half of those items. HRG apologizes for any inconvenience.

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    Independent Pharmacy Research Study Infographics

    Eight infographics will be released with new views of the data included in the report and all new analysis. Follow HRG to receive notification when they are published!

    Channel Overview infographic Competitive Environment infographic category performance infographic thumbnail Shopper profile infographic thumbnail

    Reaching Consumers  

    2020 Independent Pharmacy Research Study

    In 2012, HRG released the groundbreaking study, Independent Pharmacy Shoppers: Who, What, and Why?. In addition to getting the perspective of independent pharmacists on their business and shoppers, independent pharmacy customers were surveyed. The subsequent report identified shopper behavior, purchase preferences and practices, and areas where engagement could be enhanced.

    Eight years later, the ever-changing retail landscape, e-commerce influences, wellness and self-care trends, and changing demographics have affected independent pharmacies as much as their chain counterparts. HRG's 2020 Independent Pharmacy Research Study was conducted to learn how the channel and its shoppers have changed. 

    Manufacturers, drug wholesalers, retailers, trade publications, and industry organizations will all find value in understanding who the independent pharmacy shopper is today. 

    Research study supported by:
    Ananda Professional
    Beiersdorf
    Colgate and Salelytics
    The Emerson Group
    GSK
    J&J
    Procter & Gamble
    RB
    Salvatori-Scott

    Past Reports 

    Pharmacist and Patient Conversations at Independent Pharmacy

    Pharmacist and Patient Conversations at Independent Pharmacy

    Independent Pharmacy Shoppers: Who, What, and Why?

    Independent Pharmacy Shoppers: Who, What, and Why?

    Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales

    Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales

    Supply Chain Collaboration: Maximizing Health, Beauty, and Wellness Product Sales in Independent Pharmacy

    Supply Chain Collaboration: Maximizing Health, Beauty, and Wellness Product Sales in Independent Pharmacy

    Health, Beauty, and Wellness: Opportunities to Enhance Independent Pharmacy Services

    Health, Beauty, and Wellness: Opportunities to Enhance Independent Pharmacy Services