by Jen Johnston, part 10 of the At Shelf: Signs blog series There are a few general principles to shelf sign design that apply to every type of shelf talker – wobbler, wiggler, flat, aisle violator, aisle blade, etc. But one stands out above them all: LESS IS MORE. It makes sense when you think about … Read More

by Jen Johnston part 9 of the At Shelf: Signs blog series I know, the title of this post is a real groaner. But it’s true, channel strips are very narrow. Wondering why you would ever want to sacrifice space to squeeze a message into a space typically only 1 inch or so high instead of using one … Read More

by Jen Johnston, part 8 of the At Shelf: Signs blog series There are so many shelf sign choices, a brand manager can easily become overwhelmed without a more in depth understanding of value of the different signs. Today’s post is all about folded shelf talkers, a sign with more space than others that can really help your … Read More

by Jen Johnston, part 7 of the At Shelf: Signs blog series You thought aisle violators were space invaders? Check out aisle blades! These shelf signs have the same benefits as aisle violators but they are huge. They seem to slice right through the aisle, that’s why I call them aisle violators on steroids! As I’ve mentioned … Read More

By Jen Johnston, part 6 of the At Shelf: Signs blog series Aisle violator. I really don’t like the name of this shelf sign. The word “violate” has such a negative connotation to it, doesn’t it? But don’t let that put you off, aisle violators are a great “in your face” approach to sharing your brand message. … Read More

By Jen Johnston, part 5 of the At Shelf: Signs blog series I like to think of flat shelf signs as the humblest of shelf talkers. They don’t jump out into the shopper’s personal space like aisle violators and they don’t dangle in the breeze like wobblers and wigglers. They get the job done without being overly flashy. … Read More

By Jen Johnston, part 4 of the At Shelf: Signs blog series As an 80’s child, I think the title of my blog post is pretty “rad,” but if you don’t understand the reference, look here! As described in my previous post, you have many options when it comes to marketing your product at the retail … Read More

by Jen Johnston, part 3 of the At Shelf: Signs blog series I’m often telling my three- and one-year-old boys to “get out their wiggles” before a long car ride or bedtime. Today I’m here to tell you when it is appropriate for you to “get out your wigglers” or more appropriately when to use wigglers on … Read More

by Jen Johnston, part 2 of the At Shelf: Signs blog series This is the second post in my series on shelf signs. In my first post, I discussed the benefits of having shelf signs as part of your pull-through strategy, and I shared an amazing statistic: shelf signs can increase product sales a whopping 65%! … Read More

by Jen Johnston, part 1 of the At Shelf: Signs blog series I read some interesting stats last week. 9 out of 10 consumers purchase items not on their shopping lists.1 57% of shoppers spend more than they plan.2 81.3% of all consumers are influenced by ads on shelves.3 However, the most exciting stat I … Read More