Industry Affiliates

Work with the right partner to advance your goals

We know it takes more than brands, retailers, and wholesaler distibutors to make the retail supply chain run smoothly. There are many players we call “industry affiliates,” and you might be one if you are a:

trade organization or association that serves product manufacturers, wholesalers, or retailers
trade media publisher, either digital or print
fixture/display manufacturer or implementation company
raw ingredient supplier
technology company
research or B2C marketing provider
industry standards manager
point-of-sale (POS) system vendor in the health, beauty, and wellness industry

Each industry affiliate has their own unique needs and goals but all contribute to the flow of goods from concept to consumer. Partner with a trusted expert in the retail supply chain. We offer industry affiliates the following services and so much more.

MARKET RESEARCH AND EDUCATION

We’ve developed in-depth research reports on behalf of trade associations, are regular contributors to trade publications, and are ready to take on our next project.

PRODUCT IMAGES AND CUSTOM PHOTOGRAPHY

We can capture product images in our state-of-the-art photo studio for a variety of industries and channels. Need an off-the-shelf solution for health, beauty, and wellness images? Check out ImageBase.

BRAND MARKETING

Products are not the only thing that needs branding. Trade organizations, ingredient suppliers, and many other companies can and have tapped into our messaging and design resources to make their ingredient or initiative shine.

CUSTOM EDUCATION

With nearly 40 years in the retail industry, membership in a number of associations, and having attended hundreds of retail trade events over the years, we can create a custom education program to talk trends, evaluate categories, or dive into the channel of your choice.

DATA SOLUTIONS

We can tap into our HBW data to provide insights and actions, or help you organize, codify, or normalize your or third-party data to meet your or your clients’ needs.

FINE LINE CLASSIFICATION SYSTEM

The supply chain runs more efficiently and effectively when products are categorized in a standardized system. Since 1980, Fine Lines have been used across channels to organize a vast array of products into categories, subcategories, and product types (also called segments). Product industries included are health, beauty, and wellness; home health care, general merchandise, and prescription.

POS SOURCE DATA

POS vendors can give their users the ability to track their front-end sales and inventory in the way that works best for them. We link each health, beauty, and wellness product in our robust data base with wholesaler item numbers, its industry-standard Fine Line code, and where applicable, retail pricing information in accordance with the store’s pricing zone.

DIRECT MARKETING

Have a constituency or audience you want to target? Let us help you craft your message and lay out your mailing for the most impact. We will even handle the assembly, shipping, and fulfillment (if applicable).

MARKETING COLLATERAL AND AD CREATION

We’ve got the messaging and design skills, plus nearly 40 years entrenched in the retail supply chain. What do you need to communicate? Let’s talk through your goals.