Delivering to consumer expectations

April 12, 2022By Views

The O’Keeffe’s brand is rooted in solving challenging skin issues. Their philosophy is to be the last product a consumer turns to for skin care. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News O’Keeffe’s has leveraged their brand appeal and found success in channels where health, beauty, and wellness … Read More

Consumer feedback is driving innovation in skin care

March 17, 2022By Views

Skin care is one of the largest beauty categories in drug and mass channels with a myriad of choices. Galderma and Sanofi provide targeted products and tools to make it easy for consumers to find solutions for their particular skin needs. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Skin care … Read More

The burgeoning beauty supplement market

February 17, 2022By Views

According to the 2021 CRN Consumer Survey on Dietary Supplements, supplements meant to improve skin, hair and nails are up 4% from 2020, moving ahead of heart health supplements on the list of popular supplement uses. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by … Read More

Technology improves shopper experience in men’s hair color

February 17, 2022By Views

Combe introduced a virtual try-on of Just For Men hair color, created in partnership with Perfect Corp., to help men digitally find their best color match and most natural look. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The grooming needs category has evolved over the last decade. In particular, … Read More

How To Get Out Of The “Think Room” And Into The “Do Room”

January 18, 2022By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 13, 2021 The pandemic has pushed many businesses to rethink their operations. During my most recent executive roundtable discussion, the group focused on business growth, transformation and moving ideas to action. To set the stage for the spirited discussion, I suggested that driving transformation requires … Read More

Hey Humans is on a mission to foster real change

January 4, 2022By Views

By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Better for the planet” products often come with a higher price tag, but part of Maesa’s mission with their first foray into a personal care brand, Hey Humans, is to overcome that price barrier to make naturally-derived formulas accessible to all with products that are … Read More

BWX goes beyond being different to make a positive impact

November 23, 2021By Views

By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To succeed in the beauty industry, brands must have clearly established differentiators to stand out, which may take multiple forms, from unique product offerings to a special way of building and growing a community of advocates and influencers. Some beauty brands stand … Read More

Consider innovative approaches to accelerating speed to basket

November 17, 2021By Views

By Angela Nicloy, director of marketing, as seen in Mass Market Retailers Speed to shelf is vital at brick-and-mortar. As Amazon, other retail leaders such as Walmart and Target, and worldwide circumstances continue to disrupt established business models, and shopper behavior increasingly favors an omnichannel experience, the focus for all retail supply chain stakeholders has … Read More

Building Bridges From A Distance

November 14, 2021By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com October 4, 2021 Cautiously and intrepidly, many of us have returned to the office, travel and business in the “new normal.” For those of us who focus significant time on forging strategic relationships, approaches to growing business contacts and creating new connections have changed forever. The … Read More

Nailtopia impacts nail care space with eco-friendly formulas

October 29, 2021By Views

By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there has been a clean, green movement in beauty products for some time, it was the white space in nail care for such products that inspired vice president of marketing, Logan Bilderback, and her fellow team members at Beauty Partners, to … Read More