Manage the product journey tightly to the very end

September 26, 2022By Views

By Sean Grudzinski, product research & analysis manager, as seen in Chain Drug Review Controlling the product journey all the way from planogram to the shopping basket isn’t easy but, to deliver the shopping experience you want for your customers, you must find a way. With the right resources (internal or trusted partners) you can … Read More

5 Keys to Success in an Omnichoice and Unboxed Retail World

September 20, 2022By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com I began talking about the concept of unboxed retail about five years ago. You may be scratching your head wondering what I mean by “unboxed retail.” The fact of the matter is that shopper behaviors have changed dramatically from their reliance on brick-and-mortar storefronts. Today’s shoppers are … Read More

Online brand integrity is paramount to e-commerce sales

September 16, 2022By Views

By Julie Bonnell, vice president operations, as seen in Mass Market Retailers As the focus on e-commerce has been heightened the past few years, manufacturers and retailers have, in many cases, invested in their websites. In some cases, functionality needed streamlining, in others, content needed updating and/or improvement, and in others still, e-commerce had to … Read More

The inspiration for innovation

September 6, 2022By Inside Beauty Articles, Views

Product innovation is often driven by being unable to find a solution for a specific need. Two innovators discuss their inspiration and methods to continue innovating. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by … Read More

Using data to monitor trends, consumer behavior and inventory

August 17, 2022By Inside Beauty Articles, Views

Sales data is invaluable when it comes to planning. It’s a view into consumer behavior and trends and is crucial in inventory management. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — … Read More

Love and makeup in kindness

July 12, 2022By Inside Beauty Articles, Views

Born from a belief of beauty is revealed, not applied, Kim Roxie started LAMIK Beauty to meet a need in the cosmetics market. As her vegan makeup line has grown, she has continued to prioritize engagement with the LAMIK community, giving back, and sustainability. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug … Read More

Packaging innovations for sustainability

June 28, 2022By Inside Beauty Articles, Views

Recent package innovations seem to revolve largely around more sustainable solutions. There are many examples in the personal care space with more to come. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that … Read More

‘Unboxed retail’ explains the changing perception of stores

May 27, 2022By Views

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review As customer expectations transform, supply chain issues remain, cost pressures rise and workforce challenges linger, retail drug stores must continue their rapid change and transformation. The aftermath of the COVID-19 pandemic has greatly accelerated this necessary evolution. During this time of reinvention … Read More

Both art and science are necessary for perfect planograms

May 19, 2022By Views

By Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers The importance of building an accurate planogram can be taken for granted. It seems simple enough — place the products on the shelves in an organized manner so they are easily shoppable and look attractive. There’s more to getting it to that “easily … Read More