Creating customer engagement opportunities

January 23, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and … Read More

Believing “nice and clean” can lead to a better future

December 29, 2022By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on … Read More

How to get ahead in the hair care category

November 29, 2022By Inside Beauty Articles, Views

Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be … Read More

Empower your staff to share their ideas

November 21, 2022By Pet, Views

by Megan Moyer, corporate marketing manager, as seen on the IndiePet website. As an independent retailer much responsibility falls into your lap. Often owner-operators are the human resource, merchandising, accounting, buying, inventory, and logistics managers. It’s a lot to juggle, which is why learning to delegate is key to managing it all. Getting associates involved … Read More

Provide an Easy Way for Associates to Contribute Their Ideas

November 9, 2022By Views

By Megan Moyer, corporate marketing manager, as seen on National Grocers Association website Being an owner-operator of an independent grocery store requires you wear several hats, including human resources, accounting, buying and merchandising. Managing or overseeing all of these things can leave you with little creativity left to problem solve or come up with new ideas … Read More

Bright spots can be found in performance of GM

October 12, 2022By Views

By Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review General merchandise is subject to the same challenges nearly all products are currently experiencing — supply chain issues and inflation. According to the NPD Group, April 2022 U.S. GM unit sales were 7% lower than a year ago, creating a 1% decline … Read More

Keeping tabs on trends in independent pharmacy

October 10, 2022By Views

By Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Planning for new product launches, existing product growth, or expansion — of a product line or into a new channel, market, or region — is best guided by market research, consumer feedback, and performance data. Extensive market research isn’t always easy … Read More

Beauty consumers seek richer in-store experience

October 6, 2022By Views

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review According to a study released earlier this year by Kline and Co., “Cosmetics and Toiletries USA,” the U.S. beauty and personal care market surpassed $85 billion in retail sales in 2021, a rise of $7 billion from 2019 sales levels. This marks the … Read More

Focus on “Better For” Pet Items

October 4, 2022By Pet, Views

by Dave Wendland, vice president strategic relations, as seen on the IndiePet website. The importance of maintaining personal health has most definitely translated to the pet space, and owners are looking for brands to provide quality products with transparent claims and clean ingredients. Have you considered what wellness means to your shoppers? I like this … Read More