B2C marketing — part one

June 8, 2016By Behind the Shelf Blog, Brand Marketing, Buyer Presentations blog series

by Steve Choate for the Buyer Presentation blog series One important element of your buyer presentation is your business-to-consumer (B2C) marketing plan. Your demonstration of a well-thought-out, strategic plan to build demand and draw in customers will let buyers know that you have done your research and are dedicating resources to drive consumers into their stores. As … Read More