by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Education can help your customers find the appropriate products to enhance their digestive health. According to the American Gastroenterological Association (AGA) in a news release published in September of 2022, nearly 40% of Americans stopped routine activities due to uncomfortable bowel symptoms and “many … Read More
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Prepare for the upcoming cold & allergy season with these insights and tips to update your department. The cough drops, sore throat relief subcategory has had a sizeable increase in sales at independent pharmacies at +9.1% in the past twelve months.1 According to Technavio, … Read More
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips Read on for creative ideas to drive sales in your skin care department! In the skin care category in the independent pharmacy channel, private label is among the top five selling brands1, indicating that even in a beauty category consumers are looking for relief from … Read More
by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips There are opportunities in the feminine category if you know where to look for them! In the feminine antifungal subcategory, private label products rank number one and have been growing1, taking market share away from brand items. For shoppers that research online before they buy, make … Read More
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Get to know what your shoppers want when it comes to oral care. Carrying an assortment that meets their needs will boost sales and encourage loyalty. Within toothpaste, the restorative health segment of gum, sensitivity, and enamel is driving sales.1 Plaque continues to be the number … Read More
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Capitalize on popular products and those trending with shoppers to drive sales in your store. Representing 29% of VMS total dollar sales, gummies are the top selling form in the category. The gummy form in vitamins & dietary supplements (VMS) is growing (+2.8%), while … Read More
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips The first aid category covers diverse needs. Here are some considerations of areas to highlight as you refresh the department. The poison oak and ivy segment has been one of the fastest growing (and most profitable) sectors in the First Aid category1. Consumers battling … Read More
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Promote hair care products online and in-store to bring attention to unique offerings at your store. There is an important trend developing — skin care ingredients are making their way into hair care products. These ingredients include: hyaluronic acid, biotin, keratin, ceramides, and more. Consumers … Read More
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department. Of the adult sun protection products recently launched, two-thirds have a sun protection … Read More
From the desk of Colleen Volheim, manager of Category Research and Analysis Last year we started offering new category content on our website. We analyze multiple health, beauty, and wellness (HBW) categories each month, and we are featuring trends and tips on our site for one of those reviewed categories every month. Our category research and analysis … Read More