Monthly Retailer Category Tips — Digestive Health 2019

September 12, 2019By Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Capitalize on trends to serve your customers and maximize sales

by Tara Kaifeshcategory analyst, part of Monthly Retailer Category Tips

Digestive Health is a top category in sales at independent pharmacies. These tips will help you keep the department fresh and meet demand.

  • Some of the influences affecting the Digestive Health category include consumers self-treating, aging, and obesity. Non-stop lifestyles mean shoppers are looking for convenience as well as increased options of where they can purchase products. Trends include an influx of consumers entering the category, on-the-go product introductions, an increasing assortment of products per basket, and a more competitive market. Capitalize on these trends by keeping your Digestive Health department well stocked, adding new items as soon as they are available, and optimize cross-merchandising opportunities.
  • Pharmacists are trusted sources for digestive health recommendations. When filling prescriptions, especially antibiotics, make recommendations to purchase a probiotic. Helping your customers and gaining their trust will ensure loyalty and encourage them to return.
  • Digestive Health is a large and confusing category that serves a wide spectrum of shopper needs. Add signage and education at shelf to assist your customers in understanding their symptoms and finding their desired product. Educated consumers are more compliant with their daily digestive regimens, thereby increasing purchase frequency and sales.