Keep up with the latest changes in digestive health

by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips

Cater to both routine and episodic digestive health shoppers with these tips.

  • Most digestive health products are purchased either as a routine or when a customer is suffering from an ailment. Typically, routine shopping trips are for upper digestive health issues and for probiotics and fiber supplements. These consumers are taking charge of their digestive health or controlling an on-going problem like heartburn or lactose intolerance. Lower digestive health products are shopped when a consumer is in distress and they are purchasing a product to take care of an immediate need. By following your TEMPS® planogram, which features subcategories merchandised for optimum impulse and complementary purchases, you’ll create opportunities for basket building for both types of shoppers.Woman with stomach ache
  • With Zantac® and Private Label Ranitidine off the market, offering customers a wide variety of acid controllers is key. Customers may have switched to another H2 blocker option like Pepcid®/Private Label Famotidine or Tagamet®/Private Label Cimetidine or they could have traded up to a proton pump inhibitor like Nexium®/Private Label Esomeprazole Magnesium or Prilosec/Private Label Omeprazole. Use signs within the department to help your customers find substitute products easily.
  • In late September of last year, the FDA approved changes that limit packaging for loperamide anti-diarrhea medicines. The FDA required manufacturers that produce Imodium® A-D, Imodium Multi-Symptom Relief, and Be Health Loperamide HCl capsules, to limit each carton to no more than 48mg of loperamide and require tablets or capsules be packaged in individual doses. Because of this requirement, you will see some discontinuation of larger count products and some additional smaller count options. If you stock products or sizes that have been discontinued, check your wholesaler ordering sites to see what options are available to help fill that void.