New items continue to drive sales in hair care

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips

The Hair Care category is the number two beauty category in ranked independent pharmacy dollar sales*. Executing the ideas below will promote sales in this department and attract new shoppers.

  • Natural ingredient trends continue to drive sales within the Hair Care category. Ogx®, Whole Blends™, and Herbal Essenses are the products promoting natural ingredients driving the category, while new launches from Pantene® and Suave® will boost sales within the segment. Micellar water and charcoal are two of the more trendy ingredients of 2018 and into 2019. Your shoppers are looking for these ingredients in products; draw their attention to them with shelf signs and inform your staff of their availability and location.
  • The therapeutic shampoos, conditioners, hair & scalp treatments subcategory is number one in independent drug with a 41.3% share of the hair care category. Specialty brands like DHS, Tarsum®, and Neutrogena® T/Gel® are some of the best-selling brands in independent drug. Maintain enough stock on your shelves to cater to the needs of your customers and offer to custom order products that you don’t currently stock.
  • New items continue to drive sales and consumer trends in the Hair Care category. If you’re a TEMPS® Category Manager subscriber, pay attention to your January and February New Item Alerts and order products you believe will sell well in your store. We have added 12 new hair care items to our TEMPS largest planogram this year but that is only a small percentage of the 129 new items launching in the first two months of 2019. Not a TEMPS subscriber? Call to speak with one of our product specialists.

*TEMPS® data, latest 52 weeks, as compiled by HRG. Diabetes Care sales are not included in this calculation due to its high dollar volume.