Strengthen customer relationships
By Kelly Zygowski, part of Monthly Retailer Category Tips
Position your store as an eye and ear care products destination to help strengthen your relationship with your customers and grow sales.
- The eye preparations subcategory is driving growth in the category, fueled by the dry eye segment specifically. Doctor and pharmacist recommendations contribute to the high performance of this segment in independent drug. After some product discontinuations, rebranding, and unavailability in the subcategory, certain nighttime dry eye ointments that left the market have been available to ship, which will add to the growth. Include these products in your assortment to meet the demand of your customers.
- The developing over-the-counter hearing aids segment could spur growth in this category. New products are being introduced that are different than the established hearing amplification products already on the market. The FDA has already approved some products that address mild-to-moderate hearing loss. Consumers often try to minimize healthcare costs by self-diagnosing before visiting a doctor and this will apply to hearing aids as well. Be sure to stay informed as your customers begin to ask for your guidance in this emerging segment.
- Capitalize on the popularity of eye vitamins and cross-merchandise a selection of the bestsellers in your Eye & Ear Care department to capture additional sales.