Monthly Retailer Category Tips — Cold & Allergy

August 12, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips

Prepare for the upcoming cold & flu season with these category tips.

  • Cold & flu symptom reducers and cough drops & sore throat relief were two subcategories that shined during the pandemic. Cough drops & sore throat relief had a sales percentage change increase of 11.5%* within independent pharmacy data. Cold & flu symptom reducers grew 39% according to Information Resources, Inc. ended 11/20. Immune support products fall into the cold & flu symptom reducer subcategory and many consumers now consider these products as staples to always have on hand. Numerous immune support products containwoman blowing her nose outside zinc and/or elderberry, and these ingredients are continuing to trend in new products launched in 2021. Keep this product type in stock to support your customers’ proactive wellbeing efforts.
  • Over the last year, retailers have felt the pinch of lower spending power and fewer trips to the pharmacy from its customers. These two contributing factors highlight the importance of a well-stocked private label offering. Not only does private label offer a value proposition for your customers, it also generates higher margins for your pharmacy creating greater penny profit with each sale. Review your private label offering today and adjust accordingly using your planogram and POS sales data to better determine appropriate inventory levels for your store.
  • Children-specific OTC products have seen declines across categories, including cold & allergy, digestive health, and more. If you have backed off from carrying a full assortment of these items due to the decrease in sales, now is the time to start getting these items restocked for the fall which is projected to be more severe than normal.

*HRG Tri-PAC data 52 weeks ending June 30, 2021