Monthly Retailer Category Tips — Cold & Allergy 2019

August 12, 2019By Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Tips for the top category in the independent channel

by Kyle Lentzcategory analyst, part of Monthly Retailer Category Tips

Prepare for the upcoming cold & flu season by updating your Cold & Allergy department to ensure you’re meeting your customers’ needs.

  • Make sure you have the appropriate space to sales allocation of brand to private label products to satisfy your customer base. We’ve done the work for you if you’re a TEMPS® subscriber — just follow your TEMPS® planogram for a profitable ratio that meets the needs of both your brand-loyal and price-conscience shoppers.
  • Black elderberry products are the hottest trend in Cold & Allergy this year. Elderberry is a natural ingredient that has been used in cold, flu, and upper respiratory treatments. There have been several introductions over the past year that made the TEMPS planogram, and we recommend these items be added to your department today. Over the past two years, there have been noticeable shortages on the ingredient, and we would not want you to run out at any time during the upcoming cold & flu season.
  • The cough, cold, flu & sinus subcategory is the anchor of the department and is positioned in the middle of your Cold & Allergy planogram. Many of these items are multi-symptom relievers so pay close attention when your customer checks out to be sure they are not over dosing on any one ingredient.