Monthly Retailer Category Tips — Skin Care

by Cat Renwick, category analyst, part of Monthly  Retailer Category Tips

Skin care is the number one beauty category in the independent pharmacy channel, so refreshing your department should generate sales and adding new skin care items will draw in new customers. Let your social followers know to come in and discover what you have to offer!

• In times of economic downturn, many customers will be seeking value products, while others will be looking to pamper themselves with smaller, indulgent purchases. Stocking a variety of price points within both value and premium brands will help to satisfy your shoppers’ needs.
• There are Never Outs™ for every subcategory within each category. Based on your skin care department space, it’s critical to keep Never Outs™ in stock, especially if you have limited space. As the number one beauty category for independent pharmacies, if you are out of Never Outs items, even for a few days, you will miss out on front-end sales and profits.
• Three skin care items made HRG’s Future 50 list of new HBW items from 2025 that are projected to succeed. If you haven’t brought these items into your assortment and think they will meet your customers’ needs, check with your wholesaler for availability. New products generate excitement and should be featured on an endcap for additional visibility.