By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these … Read More
By Jen Johnston, CHHC, senior marketing services account manager No matter how well known your store is in your community, you must continuously market your business to retain current customers and attract new ones. Below, are 17 ways that your independent pharmacy can spread the word about your business. The list might seem overwhelming at … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series You are likely already carrying the big-name skin care brands which is important for your front-end, but have you investigated the growing segment of natural beauty products? Natural skin care is one of the segments growing in popularity. A recent … Read More
By Jen Johnston, CHHC, senior marketing services account manager As a store owner or manager, it is essential to know who your competition is when planning your marketing efforts. From a purely prescription perspective, you might peg chain drug stores or even mail order as your fiercest foes; however, do you know who your competitors … Read More
By Jen Johnston, CHHC, for the Step Into Natural blog series Health coaching is a growing profession. Different from a nutritionist, medical professional, or even health educator, a health coach works with people to develop goals and create healthy habits typically through one-to-one or one-to-many coaching sessions. According to marketresearch.com, there are an estimated 109,000 … Read More
By Jen Johnston, CHHC, senior marketing services account manager Many independent pharmacies do not have a formal mission statement. Perhaps your pharmacy never got around to it, or maybe it was an intentional decision because you didn’t think it was necessary. A mission statement formalizes your goal for your store and unifies staff so they … Read More
By Jen Johnston, CHHC, senior marketing services account manager for the Step into Natural blog series. Is the term nutraceutical familiar to you and your pharmacy staff? Do you know what products fall under the nutraceutical category? In some countries, nutraceuticals (a mash up of “nutrition” and “pharmaceuticals”) are a distinct category of products derived … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Alongside diphenhydramine capsules and melatonin supplements, a new set of sleep products is vying for consumer attention, especially from your natural shoppers. Syndicated data provider, SPINS, names “better sleep” as one of the top macrotrends for 2019, as reported … Read More
By Althea R., data assets specialist, for the Resolutions for Independent Pharmacies blog series When was the last time you reviewed which products are lining your store’s shelves? If you have to stop and think about that, maybe it’s time to do an assessment and a little “spring cleaning.” If not now, make it a goal for next … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Fasting, the act of restricting food for a set period of time, is rapidly on the rise. In fact, intermittent fasting was the top-cited eating pattern by the International Food Information Council Foundation’s 13th annual Food and Health Survey, … Read More