by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Education can help your customers find the appropriate products to enhance their digestive health. According to the American Gastroenterological Association (AGA) in a news release published in September of 2022, nearly 40% of Americans stopped routine activities due to uncomfortable bowel symptoms and “many … Read More
Monthly Retailer Category Tips — Cold & Allergy
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Prepare for the upcoming cold & allergy season with these insights and tips to update your department. The cough drops, sore throat relief subcategory has had a sizeable increase in sales at independent pharmacies at +9.1% in the past twelve months.1 According to Technavio, … Read More
Monthly Retailer Category Tips — Feminine Care
by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips There are opportunities in the feminine category if you know where to look for them! In the feminine antifungal subcategory, private label products rank number one and have been growing1, taking market share away from brand items. For shoppers that research online before they buy, make … Read More
Monthly Retailer Category Tips — Sun Care
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department. Of the adult sun protection products recently launched, two-thirds have a sun protection … Read More
Proactive vs. reactive – pharmacies that thrive
by Kyle Lentz, category analyst 2020 and 2021 provided unique challenges for smaller, independent pharmacies. If COVID-19 has taught us anything, it’s that a proactive approach vs. a reactive approach can have a positive impact on business. Now, no one can predict the future, and sometimes, like in the case of unforeseen circumstances, a reactive … Read More
Independent pharmacies and coronavirus – accolades and advice
By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these … Read More
17 ways to market your independent pharmacy
By Jen Johnston, CHHC, senior marketing services account manager No matter how well known your store is in your community, you must continuously market your business to retain current customers and attract new ones. Below, are 17 ways that your independent pharmacy can spread the word about your business. The list might seem overwhelming at … Read More
Has your pharmacy embraced natural beauty?
By Jen Johnston, CHHC, senior marketing services account manager, for the  Step into Natural blog series You are likely already carrying the big-name skin care brands which is important for your front-end, but have you investigated the growing segment of natural beauty products? Natural skin care is one of the segments growing in popularity. A recent … Read More
Start analyzing your competition in 5 easy steps
By Jen Johnston, CHHC, senior marketing services account manager As a store owner or manager, it is essential to know who your competition is when planning your marketing efforts. From a purely prescription perspective, you might peg chain drug stores or even mail order as your fiercest foes; however, do you know who your competitors … Read More
4 ways pharmacies can partner with health coaches
By Jen Johnston, CHHC, for the Step Into Natural blog series Health coaching is a growing profession. Different from a nutritionist, medical professional, or even health educator, a health coach works with people to develop goals and create healthy habits typically through one-to-one or one-to-many coaching sessions. According to marketresearch.com, there are an estimated 109,000 … Read More