by Jen Johnston The last time you thought about the millennial generation (gen Y) they may have been a bunch of ragtag middle schoolers whose only source of income was their weekly allowances from mom and dad. You may have had to watch that they didn’t steal candy or lip gloss, but they didn’t really … Read More
Appearance Matters
by Megan Moyer I enjoy shopping at drug stores, especially independents. I have fond memories of going to the drug store as a kid to get a candy bar and a comic book for the 5-hour drive to our grandparents’ house. My first job, in my teens, was at an independent pharmacy where I guess … Read More
Position your store as a wellness destination
by Megan Moyer What does wellness mean to you? I like this definition from the McKinley Health Center, University of Illinois: Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential. I think we can all identify with that. Some within our industry have already moved from describing over-the-counter (OTC) … Read More
Retail staff: In-store search engines
by Jenny Kosek How did it come to this? 91% of consumers who shop online do so because they can research their buying decisions, and these shoppers trust online ratings and reviews by a 4:1 margin over the opinions of store employees. Why don’t shoppers trust store employees any more? Consumers who are turning to … Read More
Your product assortment can be your differentiator
by Megan Moyer We often talk to independent pharmacies about finding their niche in the community. The trouble is many indie pharmacists aren’t sure where to begin to figure this out. One place to start is to review your product assortment. A good approach is to look at your competitors, customers, and community. You can … Read More