By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Some independent retailers may have a difficult time identifying what is trending across the wellness landscape or which lifestyle diets are hot, resulting in missed opportunities to connect with customers around their self-care interests. Knowing what is popular with your patient base … Read More
By Dave Wendland, vice president, strategic relations ‘Twas the hour before opening when all through the store, several creatures were stirring; the locks were on doors. The stocking was done on the store shelves with care, in hope that consumers soon would be there. The pharmacist was busily preparing some scripts. The clerks were in … Read More
By Steve Choate, business development manager, for the Resolutions for Independent Pharmacies blog series Do you know that nearly 10% of our country’s bridges – 58,495 out of 609,539 – are considered structurally deficient and need repairs? This is according to the American Road & Transportation Builders Association. It would take an estimated $115 billion to bring … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Clean Label. At first the definition of this phrase sounds as if it should be a simple one – a brand without harmful (dirty) chemicals. But what is meant by “harmful” or “dirty”? Or maybe it would be better to define clean … Read More
By Julie Bonnell, vice president of operations, for the Resolutions for Independent Pharmacies blog series Getting to know the other businesses in your area is a great way to springboard into attracting new customers. Understanding who is shopping their stores can help you refine your offerings to meet those customers’ needs and interests. Best of all, you … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States age 18 and older, or 18.1% of the population every year according to the Anxiety and Depression Association of America. Stress is … Read More
By Nelson Rodriguez, merchandising analyst, for the Resolutions for Independent Pharmacies blog series Endcaps are an area of prime selling real estate in your store because they are easily found, and generally speaking, easy to shop since it’s a compact area of products. They are often used for seasonal promotions, but also can be used to … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Approximately 15 million people in the United States have food allergies according to FARE, a leading non-profit dedicated to improving quality of life for those diagnosed with food allergies. One in every 13 kids has a food allergy and many … Read More
By Jen Johnston, CHHC, senior marketing services account manager Beginning in the 1800s and continuing into the 1940s and 1950s, people enjoyed carbonated beverages at their local soda fountain. Often housed together with a pharmacy, the soda fountain counter was a public space where neighbors could socialize and exchange community news. However, the popularity of … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series How well do you understand the parents in your community? Are they naturally-inclined, conventional shoppers, or somewhere in between? As mentioned last summer, the answer to these questions can influence how you merchandise natural products in your pharmacy. But it … Read More