By Althea R., data assets specialist, for the Resolutions for Independent Pharmacies blog series When was the last time you reviewed which products are lining your store’s shelves? If you have to stop and think about that, maybe it’s time to do an assessment and a little “spring cleaning.” If not now, make it a goal for next … Read More
Fasting – A growing wellness trend pharmacists should understand
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Fasting, the act of restricting food for a set period of time, is rapidly on the rise. In fact, intermittent fasting was the top-cited eating pattern by the International Food Information Council Foundation’s 13th annual Food and Health Survey, … Read More
Resolution: Plan to change endcaps every month
By Althea R., data assets associate, for the Resolutions for Independent Pharmacies blog series Just like some wardrobes are changed out with the varying seasons, store displays need to be as well to keep things fresh. Your endcaps are highly visible locations that should be changed often. You can plan around holidays, events, or come up with something … Read More
CBD is big business for pharmacies
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Is CBD on your radar? CBD – short for cannabidiol – is oil from the cannabis plant that, unlike another well-known oil (THC), does not make a person high. It is, however, purported to help with a number … Read More
Resolution: Improve communication between pharmacy and the front end
by Donna Boulieu, senior product & pricing analyst, for the Resolutions for Independent Pharmacies blog series “They don’t understand what we go through!” “We’re busier than they are!” “Customers have complained about their service!” Have you heard these or similar comments from your employees in reference to their coworkers? Lack of positive dialogue and interactions between associates … Read More
Independent Innovators – How Love Oak Pharmacy rebranded to capture the hearts of their community — part two
By Jen Johnston, CHHC, senior marketing services account managerIn my last post, I shared the background of Ben and Heather McNabb, a pair of pharmacists in Eastland Texas that took over their local independent pharmacy in 2015, and rebranded it as Love Oak Pharmacy as a way to connect with their community on an emotional level. … Read More
Independent Innovators – How Love Oak Pharmacy rebranded to capture the hearts of their community — part one
By Jen Johnston, CHHC , senior marketing services account manager Want to “online-proof” your independent pharmacy? Take some advice from Ben McNabb, pharmacist and owner of Love Oak Pharmacy. From the store name to the marketing to the items on the shelves – there could not be a more thoughtful, intentional approach to growing a … Read More
Resolution: Make new resolutions for my store
by Tom Boyer, director of national accounts, for the Resolutions for Independent Pharmacies blog series The new year is right around the corner so it’s a good time to think about resolutions you can make not only for yourself, but also for your store. Here are a few ideas for store resolutions. Get your staff more … Read More
Understanding Keto – why the lifestyle diet is relevant to pharmacies
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Some independent retailers may have a difficult time identifying what is trending across the wellness landscape or which lifestyle diets are hot, resulting in missed opportunities to connect with customers around their self-care interests. Knowing what is popular with your patient base … Read More
‘Twas the Hour Before Opening
By Dave Wendland, vice president, strategic relations ‘Twas the hour before opening when all through the store, several creatures were stirring; the locks were on doors. The stocking was done on the store shelves with care, in hope that consumers soon would be there. The pharmacist was busily preparing some scripts. The clerks were in … Read More