By Dawn Vogelsang for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series As pharmacology and the healthcare landscape become increasingly complex, specialization can be the differentiator your pharmacy, and your personal career, need to thrive. Pursuing added qualifications in specialty pharmacy fields such as Critical Care Pharmacy, Nutritional Support Pharmacy, or Pediatric … Read More
retail
You’ve got personality
part six in the Total Recall blog post series by Dave Wendland Personality is defined as the sum total of the physical, mental, emotional, and social aspects of an individual – or in this case – a pharmacy. And this is the last of five characteristics about your operation that a current or potential customer should … Read More
93. Position departments to make the most of cross-selling opportunities
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series It can be difficult to know how to best position departments in your store to make the most of cross-selling opportunities. You may set a category adjacent to departments where it feels applicable, but it may not be the … Read More
The price is right
part five in the Total Recall blog post series by Dave Wendland Within three seconds a passersby should be able to ascertain whether you are a value-driven, modestly priced, or premium/luxury retailer. Since this is one of five factors that form an opinion of your drugstore within just a few seconds, it’s definitely worth devoting some … Read More
Hollywood stars
part four in the Total Recall blog post series by Dave Wendland Hollywood’s Walk of Fame comprises more than 2,500 five-pointed stars embedded in the sidewalks along 15 blocks of Hollywood Boulevard in Hollywood, California. The stars are permanent public monuments to achievement in the entertainment industry, bearing the names of actors, musicians, directors, producers, musical and theatrical groups, fictional characters, and others. … Read More
60. Promote slow-movers in a dump bin
By Tara Kaifesh for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series When products are not selling or are close to their expiration date, stimulate sales by placing the items in a dump bin. This gives you one more shot to sell the products before they expire, and can keep you from … Read More
In brand marketing, relevance to consumer is critical
by Jenny Kosek for Chain Drug Review December 9, 2014 In a multipart series during 2014, our team is examining key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column, … Read More
Who’s line is it anyway?
part three in the Total Recall blog post series by Dave Wendland This third post in my blog series on Total Recall, examines another critical element that potential shoppers should be able to recall in just three seconds – the line of business an operation represents. As a quick reminder, here is the list of … Read More
90. Cross merchandise
By Lisa Lopez for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Cross merchandising is an easy, effective way to build incremental sales in your pharmacy. When you incorporate cross-merchandising strategies, you offer shoppers convenient, one-stop shopping and allow them to add more items to their basket than they might if … Read More
What’s in a name?
part two in the Total Recall blog post series by Dave Wendland If a retailer’s brand is its face to the world, then it’s their name that builds identity. How that name is visually expressed through a logo, and how that name and logo extend throughout an organization’s messaging, forms the foundation of how the retailer … Read More