By Dave Wendland Do you know what your potential shoppers recall in just three seconds? It’s a fact: that’s how much time you’re afforded in today’s fast-paced, attention-starved retail world to make an impression. Despite ever-increasing competition, more fickle shoppers, and waning loyalty, the goal of retail has remained largely unchanged: You want your customers … Read More
retail
Product attributes impact buyers, shoppers
by Jenny Kosek for Chain Drug Review August 25, 2014 In a multipart series during 2014, our team will examine key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
41. Smiles in the Aisles
By Kathy Hagen for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series You only get one chance to make a first impression. Yes, this is an old saying, but it makes sense, especially when a new customer walks into your store. Recently, I stopped in at a new location of a retailer I’ve … Read More
Signs of the Times
by Dave Wendland Helping shoppers navigate retail aisles amidst the sea of bright-colored packages, crowded shelves, and ever-evolving sub-categories has never been more challenging. Given the available three-to-seven seconds of consumer attention at shelf, smart retailers are looking to make shopping easier with at-shelf signage communicating key attributes that are making a difference in product … Read More
A great image will sell your product
Introduction: If you are selling or showcasing your CPG products online, a clear, sharp image of your product – showing multiple sides and views – may increase sales potential significantly. In this post, guest blogger, Julie Massey, HRG’s visual assets coordinator, explains the importance of having uniformity of image content on your site. When you … Read More
9. Paint your walls bright, fresh colors
By Elizabeth R. for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Did you know that color impacts us psychologically? You might have. But do you know exactly how? Join me on a short journey along the spectrum highway; I promise there are some fascinating bits of knowledge ahead. Research has shown that … Read More
79. Laugh Out Loud – You’ll Get More Exercise than Frowning
By Steve Brester for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Laughing out loud has many benefits and it’s an easy thing to do. For one, laughing makes you happy. Let me explain some of the many health benefits and why laughing out loud is so good for you. Laughter triggers the … Read More
How shelf placement impacts retail buyers, shoppers
by Jenny Kosek for Chain Drug Review In a multipart series during the balance of the year, our team will examine key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
Party Planning for Retail
by Dave Wendland During a recent series of Continuing Education (CE) programs focused on the retail aspects of a drugstore operation, I challenged participants to think of the “guests” they are inviting to their store no differently than planning a party at their home. Here’s the process. The guest list. One of the first steps … Read More
Let’s get personal
By Dave Wendland Make no mistake: homogenized retailing is no longer relevant. Today’s shoppers demand a personalized experience that puts their needs, interests, and desires at the center. But what about supply chain logistics? Well, if you take a page out of the country’s largest retailer who in March opened their first convenience store format, … Read More