by Julie Bonnell for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series In my visits to independent pharmacies, one thing that always stands out for me when I stop and talk to customers is the personal relationship they have with the pharmacist. When asked, “why do you come here?” the … Read More
retail
Becoming a Basket Case
by Dave Wendland There is a tried-and-true adage that 80% of business comes from just 20% of customers. While the so-called 80/20 rule may be anecdotal, analysis consistently confirms that customers who have spent money in the past are more likely to spend money in the future. Making Cents of It First, it’s important to … Read More
14. Use colorful, professionally-printed signs to encourage impulse sales
Signs, signs, everywhere signs (at shelf) by Aaron T. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Signs are an important part of retail merchandising. They are a visual display tool that can highlight your front-end product offerings and draw attention to specific items you want to promote. Dynamic, … Read More
25. Be accessible to your employees (associates)
by Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series The greatest assets that you have are not the building, inventory, or your location. The greatest assets you have are your employees. My first recommendation is that you call them something other than employees. Here at Hamacher Resource … Read More
48. Recommend your private label/store brand
By Tom Y. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Let’s Talk About Your Private…..Label In my first blog post, I discussed the benefits of using energy-efficient lighting in your pharmacy. In my second post, I discussed how to clean your pharmacy floors. In my third and final … Read More
87. Be a member of industry organizations
By Dawn Vogelsang for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series As a member of several industry organizations myself, I can attest to the enormous value of participating in these associations. State pharmacy associations, national organizations such as the National Community Pharmacists Association (NCPA), and specialty pharmacy professional groups offer … Read More
80. Establish a web presence
By Shawn Theesfeld for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Does your pharmacy have a website? While many pharmacies have come a long way in website development and offer some pretty sophisticated and well-designed sites, others, like many small businesses, struggle to know where to begin to establish … Read More
88. Offer free tasting samples
By Gail K. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series FREE SAMPLE! Those two words certainly grab my attention. They’ll do the same for customers coming in or passing by your pharmacy, too. Free tasting samples might seem the mainstay of grocery or club stores, but independent pharmacies … Read More
68. Have fun!
By Steve Brester for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series I have two scenarios to present regarding how the customer service level of a happy person versus an unhappy person might be viewed. Scenario 1 – You walk into ABC Hardware store to purchase some picture frames. You walk … Read More
75. Learn about social media and how you can benefit from it
By Shawn Theesfeld for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Facebook, Twitter, Pinterest, LinkedIn, Instagram, Vine, Snapchat – how does your pharmacy fit into the social media landscape? First, the good news: you don’t have to be on every social media platform. The bad news: you do have to … Read More