By Cynthia Lutz for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series With the pharmacy landscape becoming more and more challenging and competitive pressures encroaching upon you, establishing a vision for your pharmacy is a vital component of preparing a strategy for long-term success. If you haven’t thought about your pharmacy’s … Read More
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11. Participate in smart buying programs
By Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Are you buying the right amount? Every day you are probably approached by someone wanting to sell you something for your store. How do you know how much to buy? Sometimes if the deal looks too good to be … Read More
67. Identify your most productive categories
By John Brandl for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Knowing which categories are the most productive in your store can make a powerful impact on customer satisfaction and profit potential. Do you know which categories are succeeding in your pharmacy? To find out which categories are the most … Read More
83. Develop an online presence
By Shawn Theesfeld for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Your pharmacy has a great website. You have an active social media presence. But how is your online presence doing? An online presence is a cohesive integration of your website and social media, and essentially is your store’s online personality. … Read More
59. Use promotional aisles to engineer store traffic
By Nelson R. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series There’s an independent pharmacy in my neighborhood and their front-end is not laid out well. That sounds harsh, but as a professional in the industry, I’ve been in a lot of pharmacies, and while there may not necessarily be a magic … Read More
For consumers, value, not price, is paramount factor
By Megan Moyer for Chain Drug Review October 27th, 2014 In a multipart series throughout 2014, our team is examining key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column … Read More
89. Become the vaccination center for your community
By Gail K. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Since 2009, all fifty states have allowed pharmacists to administer select vaccines to patients. This sensible revision to healthcare policy continues to positively impact the communities served by independent pharmacies, and offer an ongoing opportunity for pharmacists to … Read More
1. Train your staff in the art of add-on selling
By Julie Bonnell for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series We’ve all heard the joke about “Would you like fries with that?” Simple fact is, the statement works. Before there were meal deals that allowed you to order a complete meal by a number, “Would you like fries?” … Read More
53. Convert a prescription-only customer
By Donna Boulieu for our 99 Ways to Make a Positive Difference in Your Pharmacy series Is “sell” a 4-letter word behind your pharmacy counter? You sell prescriptions at a fair price coupled with good service to your Rx customers, but do you sell your front-end products and services? Do you feel this is outside … Read More
99. Have your floors professionally cleaned
By Tom Y. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Cleaning your pharmacy floors: “Wax on or wax off?” In my first blog, I discussed the benefits of using energy-efficient lighting in your pharmacy. Now, let’s focus on the opposite of your ceiling: Your floor! One of the … Read More