by Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. … Read More
Resolution: Check Daily for Never Outs and Out-of-Stocks
by Kelly Zygowski, category analyst, for the Resolutions for Independent Pharmacies blog series When you present a welcoming, inviting front end, you encourage sales. If your shoppers can quickly and easily find what they are looking for, you’ve succeeded at creating a favorable shopping experience. If, instead, there are a lot of empty spaces or holes … Read More
Home health care and community pharmacy: Should I offer specialty services?
by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series Product selection, size of your department, and patient needs are important considerations when entering or re-evaluating the home health care business. Many independent pharmacies will find success by also offering more than a standard set of products and specialized services. Use the Specialty … Read More
Resolution: Help pharmacies create profitable niches
By Tom Boyer, director of national accounts, for the Resolutions for Independent Pharmacies blog series With the rise in individuals dealing with a variety of health conditions, independent pharmacies have the unique opportunity to create profitable niches to serve them within their stores. Developing these niches can help pharmacies offer more comprehensive patient solutions, while growing their business. … Read More
Natural Shoppers: Unraveling an Elusive Group — part two
By Jen Johnston, CHHC, senior marketing services account manager at HRG, with contributions from Michele DeKinder-Smith, president of Linkage Research & Consulting, Inc., for the Step into Natural blog series In my previous post, with the help of Michele DeKinder-Smith, founder of Linkage Research & Consulting, we described two types of natural products shoppers. Natural shoppers span … Read More
Home health care and community pharmacy: How much space do I need to display home health care products?
By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series Determining how much space you will need to devote to a home health care (HHC) department in your store is equal parts science and art. Below we have provided guidelines (the “science”) for the space you should consider setting aside to merchandise HHC items … Read More
Natural Shoppers: Unraveling an Elusive Group — part one
By Jen Johnston, CHHC, senior marketing services account manager at HRG, with contributions from Michele DeKinder-Smith, president of Linkage Research & Consulting, Inc., for the Step into Natural blog series Some retailers have a preconceived notion of the types of people that shop for natural products. Stop for a moment to consider your own ideas of who … Read More
Resolution: Nurture coachable characteristics — part three
By Beth Maas, human resource manager, for the Resolutions for Independent Pharmacies blog series This is the final post in my three-part series for the Resolutions blog, focused on important characteristics your staff should possess, yet have nothing to do with skill or talent. In my previous posts I covered being on time, work ethic, effort, body language, … Read More
Resolution: Nurture coachable characteristics — part two
By Beth Maas, human resource manager, for the Resolutions for Independent Pharmacies blog series My three-part series for the Resolutions blog is focused on the characteristics that are important your staff possess, yet have nothing to do with skill or talent. In my previous post I covered being on time, work ethic, and effort. Here I will cover … Read More
Is it Natural? Confusion Surrounding the Definition of Natural Products
by Jen Johnston, CHHC, sr. marketing services account manager, for the Step into Natural blog series Last week, I offered an overview of the natural products landscape and what it might mean for independent pharmacies. This week I want to dive more deeply into the definition of natural. I’ll start the post by admitting this fact … Read More