By Steve Brester, director of information technology, for the Resolutions for Independent Pharmacies blog series This is the second of two blog posts about auditing your web presence. My previous post covered getting started in monitoring your online success. This post will cover tools available and your content and social media strategies. In your efforts to … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series An estimated 30% of shoppers are choosing gluten-free options at least some of the time. A gluten-free diet strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, and all their species and hybrids (such as spelt, kamut, … Read More
By Steve Brester, director of information technology, for the Resolutions for Independent Pharmacies blog series Your web presence is one of the most important ways of raising awareness of your store and what your store has to offer. Do you ever check to see how effective your web presence is? I’m referring to all online … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series In Exton Pennsylvania, not far from the turnpike, sits a modest building with a blue roof and an American flag waving out front. The name of the business is Lionville Natural Pharmacy, an independent compounding pharmacy that has been in business nearly 40 years. … Read More
By Jamie Sershon, merchandising analyst, for the Resolutions for Independent Pharmacies blog series One way to maximize sales in your front end is to evaluate the item sales of a department compared to how much space is allocated for it. By doing a quick space-to-sales analysis, you can see what adjustments should be made to capitalize … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Turn over any natural or natural-leaning product and you will almost certainly see one or more certifications printed on the back. Manufacturers use certifications to demonstrate that a trusted third party has verified something about their business or brand. This is … Read More
by Tom Boyer, director of national accounts, for the Resolutions blog series One of our main messages to independent pharmacies over the years has been that focusing on the front end of the store is imperative to running a successful business. Especially now that prescription profits are slim. Targeting efforts on making the most of store product assortments to … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Transparency is a hot topic right now. It refers to how and where the ingredients or materials in a product were sourced. Chances are you have shoppers that are intimately concerned about transparency like never before. Many consumers are pushing for ingredients … Read More
By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series In the fifth post of this blog series, you reviewed your current patients’ prescription and over-the-counter purchase data to gauge the need for additional home health care (HHC) products and services among your patient base. That exercise may have revealed opportunities to … Read More
By Nelson Rodriguez, merchandising analyst, for the Resolutions for Independent Pharmacies blog series It’s something we all fall into from time to time — complacency. It’s easy to do, and it happens in different aspects of our lives. If you feel like you’ve been complacent with the status quo at your store, it’s time to take … Read More