by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If your pharmacy is currently or planning on diving deeper into natural products, it is important to be aware of the current ingredient and product trends to maximize potential sales. This month I will introduce you to adaptogenic herbs, … Read More
Low-FODMAP and retail pharmacy: what you need to know
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series According to the International Foundation for Functional Gastrointestinal Disorders (IFFGD), Irritable Bowel Syndrome (IBS) affects between 25 and 45 million people in the United States, and about two in three IBS sufferers are female. One way of eating that … Read More
Resolution: Reward my loyal shoppers
by Althea R., data assets specialist, for the Resolutions for Independent Pharmacies blog series Nowadays, it seems that most large retailers have reward programs for their customers. Have you ever seen someone who has whipped a ring of reward keycards out of their purse or pocket? OK, I’ll admit it, I am one of those people. … Read More
So Many Certifications: Non-GMO Project, Certified Gluten Free, Certified Vegan, USDA Organic, and EWG Verified
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series It seems like every natural product has a handful of certifications, verifications, accreditations, or approvals, typically illustrated on the package through the use of symbols or icons. Brands include these icons to gain credibility among consumers, and it seems … Read More
Home health care and community pharmacy: Do I need to invest in staff development?
by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series If you’ve been following this blog series, trying to determine if home health care is a worthwhile investment for your store and customers, we’re past the halfway point. By now, you have discovered your pharmacy’s competitive edge; decided how much space to … Read More
Resolution: Use endcaps to my benefit!
by Kyle Lentz, category analyst, for the Resolutions for Independent Pharmacies blog series Endcaps are some of the most beneficial yet highly underutilized sections within your pharmacy. Highly effective and timely endcaps coincide with seasonal activities and offer your customers one-stop-shopping for the products they expect to find during that time of year. A prime example … Read More
“Free from” – the next big thing in food, personal care, and OTC
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Free from can be described as “denoting or relating to food products that do not contain ingredients known to cause a reaction in people with food allergies or intolerances.” In 2016, New Hope Network reported a CDC statistic that … Read More
Lifestyle Diets and the Pharmacy Connection — part two
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series In my previous post, I wrote about how lifestyle diets are anything but short term and that the majority of followers believe that humans are designed to eat the foods the diet proposes. In that post I also provided an … Read More
Lifestyle Diets and the Pharmacy Connection — part one
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series When most people hear the word “diet” they think of fad eating programs that help with weight loss. There have been many over the years, from the baby food diet to the grapefruit diet. These are short-term solutions that … Read More
Pharmacy Profile: Tiffany Natural Pharmacy
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Throughout the coming year, I will share profiles of independent pharmacies that have embraced the natural products movement. My hope is that their stories will inspire you to explore this potentially profitable niche. This month I will share … Read More