By Colleen Volheim, category research and analysis manager, for the Resolutions for Independent Pharmacies blog series Certifying your merchandisers can be very beneficial for your business and your customer stores. When merchandisers go into stores, the pharmacist, front-end manager, or owner must have a certain amount of faith, because the merchandiser arranges departments and orders product for their … Read More
Home health care and community pharmacy: What it includes and what to consider
By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series My last post provided ideas of how to add home health care (HHC) to your front-end regardless of space issues you may have. In this post I’ll clarify which categories and/or products I’m including when referring to home health care and … Read More
Resolution: Train my sales team to be front-end consultants
By Tom Boyer, national accounts director, for the Resolutions for Independent Pharmacies blog series Independent pharmacies are looking for easy-to-implement solutions from their wholesaler to boost sales in their front-end. If you have a sales team servicing these retail customers, you know the challenges they face. For these unique and individual stores, pharmacists are often owner/operators on top … Read More
Resolution: Prepare for the next generation
By Jamie Sershon, merchandising analyst, for the Resolutions for Independent Pharmacies blog series Do you have a plan for the future of your independent pharmacy? We’ve all heard about the upcoming generations and how indies are going to be facing stiffer competition from other retailers. Times have definitely changed and will continue to evolve. Think about your current … Read More
Home Health Care and Community Pharmacy: Perception versus reality
By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series In my previous post, I gave a high-level overview of the opportunity for independent pharmacies that add home health care items to their assortment. Many independent pharmacies that read it likely thought, “I don’t have room to add home health care.” … Read More
Resolution: Identify slow sellers and ways to drive traffic to them — part two
by Aaron Timmerman, product and pricing analyst, for the Resolutions for Independent Pharmacies blog series In my last post I discussed how part of maintaining profitability in the front-end is proper inventory control. I provided some tips for identifying slow-moving products and indicated that if you have inventory that isn’t turning over at the rate it should, there … Read More
Resolution: Identify slow sellers and ways to drive traffic to them — part one
by Aaron Timmerman, product and pricing analyst, for the Resolutions for Independent Pharmacies blog series Part of maintaining profitability in the front-end is proper inventory control. If you have inventory that isn’t turning over at the rate it should, there are options for moving those products. How do you identify slow sellers? Products that are considered slow-moving are … Read More
Resolution: Invest in one or two events to attract new customers
by Steve Choate, business development manager, for the Resolutions for Independent Pharmacies blog series New customer acquisition is one of the most difficult things for any business to do. First, potential customers have to recognize that they have a “need.” Next, they have to find a retail location that can fulfill it. Finally, they need to make an … Read More
Resolution: Update my store image
by Nelson Rodriguez, merchandising analyst, for the Resolutions for Independent Pharmacies blog series If it has been some time since you’ve refreshed your store image, consider an update. I believe there are two types of store image: the physical store image and your image within your community. When it comes to your store’s physical appearance, try to view … Read More
Home Health Care and Community Pharmacy: The Opportunity
by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series It’s well known, and we’ve certainly written many times about the service level at independent pharmacies exceeding what you find at their competitors. Independents take the time to get to know their patients and show interest in their overall wellbeing. This … Read More