By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series In the fifth post of this blog series, you reviewed your current patients’ prescription and over-the-counter purchase data to gauge the need for additional home health care (HHC) products and services among your patient base. That exercise may have revealed opportunities to … Read More

by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series If you’ve been following this blog series, trying to determine if home health care is a worthwhile investment for your store and customers, we’re past the halfway point. By now, you have discovered your pharmacy’s competitive edge; decided how much space to … Read More

by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series Product selection, size of your department, and patient needs are important considerations when entering or re-evaluating the home health care business. Many independent pharmacies will find success by also offering more than a standard set of products and specialized services. Use the Specialty … Read More

By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series Determining how much space you will need to devote to a home health care (HHC) department in your store is equal parts science and art. Below we have provided guidelines (the “science”) for the space you should consider setting aside to merchandise HHC items … Read More

By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series Now that you’ve determined who your local home health care (HHC) competition is and have conducted a demographic analysis of your area, the next step is to evaluate the needs of your current patients. Gathering information about current customers can reveal whether there … Read More

by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series This is the fourth post in a series about home health care (HHC) in community pharmacies, helping you determine if it’s a category you should add to your store. As stated in my last post, this statistic may encourage you to … Read More

By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series My last post provided ideas of how to add home health care (HHC) to your front-end regardless of space issues you may have. In this post I’ll clarify which categories and/or products I’m including when referring to home health care and … Read More

By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series In my previous post, I gave a high-level overview of the opportunity for independent pharmacies that add home health care items to their assortment. Many independent pharmacies that read it likely thought, “I don’t have room to add home health care.” … Read More

by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series It’s well known, and we’ve certainly written many times about the service level at independent pharmacies exceeding what you find at their competitors. Independents take the time to get to know their patients and show interest in their overall wellbeing. This … Read More