Soda fountain pharmacies

October 26, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy

By Jen Johnston, CHHC, senior marketing services account manager Beginning in the 1800s and continuing into the 1940s and 1950s, people enjoyed carbonated beverages at their local soda fountain. Often housed together with a pharmacy, the soda fountain counter was a public space where neighbors could socialize and exchange community news. However, the popularity of … Read More

Shopper views on medicine help determine what products to recommend and when

October 25, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series How well do you understand the parents in your community? Are they naturally-inclined, conventional shoppers, or somewhere in between? As mentioned last summer, the answer to these questions can influence how you merchandise natural products in your pharmacy. But it … Read More

Supplements can interact with prescription medication

October 19, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy

by Jen Johnston, CHHC, senior marketing services account manager  If you think that dietary supplements are only for those “hippie types,” think again. Seventy-one percent of U.S. adults take dietary supplements according a survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN). That’s almost three-quarters of your shoppers. There … Read More

So Many Certifications: Paleo, Kosher, FODMAP friendly, CertClean

October 11, 2018By Focus on the Pharmacy Front End Blog, Step into Natural

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series   Natural brands fill their product packages with certifications in an effort to communicate to shoppers how their product stands apart from competitors. Certifications might focus on transparency, social issues, lifestyle diets, and other dietary concerns. In my previous … Read More

Resolution: Understand the independent pharmacy opportunity

October 9, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies

By Dave Wendland, vice president, strategic relations, for the Resolutions for Independent Pharmacies blog series I recently had the opportunity to present this topic at the Nicholas Hall OTC North American Conference, and confirming my suspicions, there were several key “aha” moments among the participants representing a host of consumer healthcare companies. I’d like to summarize three … Read More

Clean Beauty – A trend with no signs of slowing

September 27, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series There’s no governing or independent body inspecting chemicals and ingredients that go into personal care products in the U.S., and consumers are increasingly becoming aware of this. The media continues to report on the dangers of substances such as … Read More

Resolution: Update online content and try different tactics to drive customers to my website

September 25, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies

By Kathy Hagen, data assets specialist, for the Resolutions for Independent Pharmacies blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among … Read More

Paleo Diets – Why should they matter to an independent pharmacist?

September 13, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series We’ve talked about lifestyle diets before and how they factor into a “natural lifestyle” for many people. The number of different lifestyle diets is vast, and one that has stuck around longer than many imagined is the Paleolithic or “paleo” diet. With a paleo … Read More