Variety of factors exert influence on consumers

May 7, 2015By Industry Intuition, Views

by Cari Sass for Chain Drug Review January 5, 2015 In a multipart series during 2014 our team has examined key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In our final … Read More

Your buyer presentation is your lasting impression

April 30, 2015By Behind the Shelf Blog, Brand Marketing, Buyer Presentations blog series

by Jen Johnston Most brands have a PowerPoint® presentation that their sales team uses when meeting with retail buyers. I am willing to wager that most brands think their presentation is “good enough.” Since manufacturers regularly come in to the Hamacher offices to present their products for consideration in independent pharmacy planograms, I’ve seen a … Read More

Making Seven Seconds Count

April 10, 2015By Behind the Shelf Blog, Brand Marketing

by Dave Wendland Seven seconds – that’s how much time shoppers generally spend at shelf “searching” for an item to purchase. Let’s put this into perspective: it takes food only seven seconds to go from the mouth to the stomach via the esophagus; a Ferrari can accelerate from zero to one hundred miles per hour within four seconds; … Read More

In brand marketing, relevance to consumer is critical

February 7, 2015By Brand Marketing, Views

by Jenny Kosek for Chain Drug Review December 9, 2014 In a multipart series during 2014, our team is examining key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column, … Read More

A tale of two products: part two

January 22, 2015By Behind the Shelf Blog, Brand Marketing

by Dave Wendland You may recall that in my last blog I reviewed two new product entries into the independent pharmacy space. And, I compared the pros and cons of their packaging, messaging and their market-readiness. Here’s part two. This post grades readiness in the areas of assortment planning and marketing. I think you’ll soon … Read More

A tale of two products: part one

January 16, 2015By Behind the Shelf Blog, Brand Marketing

by Dave Wendland During the 2014 National Community Pharmacists Association (NCPA) Annual Convention I had a wonderful opportunity to meet with two start-up health, beauty, and wellness product manufacturers. Both had identified independent pharmacy as the ideal segment for their launch, and both had prototypes available to share with attendees. However, the similarities stop there. … Read More

For consumers, value, not price, is paramount factor

December 31, 2014By Articles, Independent Pharmacy

  By Megan Moyer for Chain Drug Review October 27th, 2014 In a multipart series throughout 2014, our team is examining key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column … Read More