Five reasons data matters

November 22, 2013By Behind the Shelf Blog, Data Analysis and Management

Posted by Dave Wendland Imagine the accuracy of item look-up and the ease of consistent reporting if the source data was in better condition. If information is indeed the “new” currency, then drug wholesalers need to take measures to ensure their item files are comprehensive and current. As more and more organizations have migrated toward … Read More

3-2-1, Launch!

September 7, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Virtually all consumer healthcare product manufacturers (from the emerging entrepreneur to the largest CPG companies) have struggled with a common challenge – how to get their new product into the retail channel. It has become increasingly difficult during the past few years as retailers and … Read More

Avoiding Costly Mistakes with Research

September 5, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 You have a new and exciting opportunity afoot: selling to a new target market, introducing a new product or considering new distribution channels domestically or abroad. But questions abound. What’s the revenue potential and how much market share can you gain? How do consumers shop … Read More