Posted by Dave Wendland Imagine the accuracy of item look-up and the ease of consistent reporting if the source data was in better condition. If information is indeed the “new” currency, then drug wholesalers need to take measures to ensure their item files are comprehensive and current. As more and more organizations have migrated toward … Read More
manufacturers
Developing a marketing plan is worth the effort
by Megan Moyer It happens every year. We strategize and put our plan on paper and then we get side-tracked, distracted, misdirected – you name it – and we end up creating campaigns or one-off promotions to meet immediate needs. We don’t have time to step back and determine how or if it fits into … Read More
Making 20 minutes count
by Dave Wendland This post assumes you have answered “yes” to these five critical questions about your product. Does the product fill an identified consumer need? Are the packaging and messaging ready for retail? Are there compelling reasons for the buyer to take a chance on your item? Can you handle the production demands if … Read More