Posted by Megan Moyer When you are deciding on a price point for your product you have to consider a number of factors. The perceived value of your product could be one of the most important ones; however, that insight isn’t always clear-cut and easily available. Value is a very personal thing. What you value and … Read More
manufacturers
Collaborate with supply chain to maximize marketing budget
Posted by Megan Moyer Making the most of your marketing budget is a feat everyone tries to pull off each year. One way to maximize your marketing dollars is to collaborate with your supply chain partners. Suppliers are sometimes unaware that they can do this, or just haven’t reached out to their distributor partners to join … Read More
Face-to-face conversation still the best way to build relationships
Posted by Megan Moyer In my 20+ years in the workforce, I’ve interacted with all kinds of personalities, although every now and then I do come across a new one. One challenge in any new professional situation is learning everyone’s communication style and adapting to it. In one of my first corporate jobs, I was in … Read More
We learned a lot in 2013; let’s use it in 2014
Posted by Jenny KosekThe Pew Internet and American Life Project recently released results of a Social Media Update survey conducted in 2013. Some interesting findings: 73% of online adults use social networking sites 45% of Internet users over age 65 use Facebook Women favor Facebook, Instagram, and Pinterest; men favor Facebook, Twitter, and LinkedIn LinkedIn is … Read More
Leave early if you plan to take the wrong train
Posted by Dave Wendland “I knew I was going to take the wrong train, so I left early.” This statement is from the beloved Yogi Berra. But it is also true about launching new products or programs. If the prep work isn’t complete and the idea is simply not ready to go to market, then delay … Read More
Does your package still pop?
Posted by Megan Moyer Just what is it that makes your product package stand out on the shelf? Can you pinpoint the elements that help consumers decide to choose it over a competing product? We’ve worked with multiple manufacturers that successfully secured distribution and were accepted into stores but then had problems selling their product. Of … Read More
Expand your knowledge
Posted by Megan Moyer How do you continue to expand your knowledge and grow in your profession or industry? As a young marketer, I was a member of local chapters of national professional marketing associations where I participated in or led committees to learn skills and hone talents that I wasn’t necessarily flexing at my job. I … Read More
Turn your “likes” into advocates
Posted by Dave Wendland One challenge facing organizations who have added social media to their marketing mix is how to measure return on investment and gauge the medium’s effectiveness. I’ve spoken to too many companies – large and small – who feel the success of social media (e.g., Facebook; Twitter; blog; Pinterest; etc.) is how many … Read More
What not to Tweet
Posted by Jen Johnston I want to offer you some advice about what not to tweet. My message is simple: If you are a brand, do not tweet the exact same message day after day for four years. Yes, I actually know of a CPG brand that has been doing this since at least 2009. They … Read More
Collaboration is the key to success with independents — part two
Posted by Megan Moyer As I mentioned in my last post, a couple of years ago we authored a white paper that was sponsored by HDMA and CHPA about supply chain collaboration and how it could help all involved improve their success in independent pharmacy. I previously wrote about an action item for wholesalers from that … Read More