by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Sustainable products are not always natural, and natural products are not always sustainable; however, the two often go hand in hand.Just what is a sustainable product? In the food world, that might mean seafood that is caught or farmed in ways that consider the … Read More
Plant-based lifestyles have hit their stride – is your pharmacy on board?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Hearing a lot about the vegan lifestyle lately? Veganism has been gaining popularity since the term was first coined in 1944, particularly accelerating in the 2010s. Veganism is the quintessential lifestyle diet because it prohibits the use of any animal product not only … Read More
HB Pharmacy kickstarts front-end sales with natural products, and keeps an eye on the future
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog seriesIn the heart of North Arlington, NJ, positioned snuggly between the Passaic and Hackensack rivers, lies HB Pharmacy, a bustling retail business that was named Good Neighbor Pharmacy of the Year in 2016. HB Pharmacy began in 1964 under the leadership of Gaspar G. … Read More
Resolution: Seek unique items for independent pharmacies
by Tom Boyer, director of national accounts, for the Resolutions for Independent Pharmacies blog series As a wholesaler, you devote a great deal of resources to give your independent pharmacies tools and support in the effort to see them succeed. A trend that I am seeing work very well among the stores I’ve visited recently are those … Read More
Certifications: B Corp, Rainforest Alliance Certified, Leaping Bunny, Fair Trade Certified; Autism Approved
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series I’ve mentioned previously that social responsibility is practically a requirement for natural products these days, and you are likely to find mention of this on a brand’s website, social media platforms, and packaging. Certifications are one way brands communicate with consumers about the … Read More
Home health care and community pharmacy: How can I promote HHC and what are my next steps?
By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series This is the final post in the “Home Health Care Opportunity” blog series. This post will cover how to promote your HHC department and how to start implementing it in your store. Your prescription department likely generates the majority of your … Read More
New shopper expectations – is your store carrying socially responsible brands?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Something extremely interesting is happening with today’s consumers. Have you seen this in your pharmacy yet? They don’t just want their products to function as they should. (That’s like the bare minimum.) They don’t even want to just “identify” with the brands they … Read More
Do You Make This Embarrassing Merchandising Mistake in Your Pharmacy?
Written by and published in Elements magazine, June 15, 2018 Independent pharmacies commonly fail to stock enough product in their front ends, leaving gaps and bare spaces on the shelves. A sparse row here. Some blank spots there. Sometimes an entire section left empty. A few bare spots may seem harmless. But empty shelves make your pharmacy feel … Read More
Resolution: Audit my web presence – part two
By Steve Brester, director of information technology, for the Resolutions for Independent Pharmacies blog series This is the second of two blog posts about auditing your web presence. My previous post covered getting started in monitoring your online success. This post will cover tools available and your content and social media strategies. In your efforts to … Read More
Gluten-free diet – What independent pharmacists need to know
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series An estimated 30% of shoppers are choosing gluten-free options at least some of the time. A gluten-free diet strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, and all their species and hybrids (such as spelt, kamut, … Read More