by Jenny Kosek I’ve been taking the same route to work for the past four years. I drive on a busy street, popular with drivers looking to avoid the congestion on highways. Still, there’s a particular stretch of this road that can be prone to some back-ups, and I was stuck in one such delay yesterday … Read More
Embrace your “indie” mystique to reach the 2nd largest generation
by Jen Johnston The last time you thought about the millennial generation (gen Y) they may have been a bunch of ragtag middle schoolers whose only source of income was their weekly allowances from mom and dad. You may have had to watch that they didn’t steal candy or lip gloss, but they didn’t really … Read More
Expertise in skin care is one way to build shopper loyalty
by Jennifer Johnston for Chain Drug Review August 19th, 2013 Unlike traditional skin care products, which are typically used for moisturizing, medicated skin care products provide relief from such conditions as acne, eczema, rashes and itching, rosacea, warts, and psoriasis. These products can be found across the store in multiple categories, or in a … Read More
Appearance Matters
by Megan Moyer I enjoy shopping at drug stores, especially independents. I have fond memories of going to the drug store as a kid to get a candy bar and a comic book for the 5-hour drive to our grandparents’ house. My first job, in my teens, was at an independent pharmacy where I guess … Read More
Position your store as a wellness destination
by Megan Moyer What does wellness mean to you? I like this definition from the McKinley Health Center, University of Illinois: Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential. I think we can all identify with that. Some within our industry have already moved from describing over-the-counter (OTC) … Read More
Retail staff: In-store search engines
by Jenny Kosek How did it come to this? 91% of consumers who shop online do so because they can research their buying decisions, and these shoppers trust online ratings and reviews by a 4:1 margin over the opinions of store employees. Why don’t shoppers trust store employees any more? Consumers who are turning to … Read More
Your product assortment can be your differentiator
by Megan Moyer We often talk to independent pharmacies about finding their niche in the community. The trouble is many indie pharmacists aren’t sure where to begin to figure this out. One place to start is to review your product assortment. A good approach is to look at your competitors, customers, and community. You can … Read More
Fixing Your Fixtures: Tips for Selecting Pharmacy Shelving
Written by and published in Elements magazine, June 15, 2016 Your pharmacy’s fixtures support your front-end sales, organize your back-end workflow and influence how patients perceive the level of service and care you provide at your pharmacy. Despite all the work your pharmacy’s shelving and fixtures do to support the success of your business, … Read More