By Jen Johnston for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series It’s easy to remain optimistic when prescription sales are up, customers are happy, and front-end products are flying off the shelves. But what about when things aren’t going well? Maybe you are buried in paperwork. Maybe sales are … Read More
Author:
61. Create a theme promotion
By Kelly Z. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Although the kids just went back to school a few weeks ago, my local mass retailer quickly packed up the back-to-school supplies and brought out Halloween. I’ve even seen some Christmas items on shelves! Themed promotions at large … Read More
82. Attend an industry event – part 3
By Kat Fronek for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series My last two posts have explored the ways you can glean value from attending trade events, and shared suggestions for getting the entire pharmacy team excited about the event, even if not all of them are able to attend. There’s a final … Read More
e-OTC Concept Can Aid in Rx-to-OTC Switches
As seen in Pharmacy Times September 12, 2014 As more prescription products make the switch to OTC status, pharmacists and patients may see a new option for ensuring optimal treatment: the e-OTC drug. The e-OTC drug concept has its roots in a 2012 FDA initiative regarding prescription-to-OTC switches. The initiative, called the Non-Prescription, Safe-Use, Regulatory Expansion (NSURE), … Read More
Define your brand story to reach Millennials
By Jen Johnston If your brand is trying to reach people in their 20s and 30s and you are still asking the question “Can a brand have a personality?”, then you may be missing the bigger picture. The idea that a brand can have a personality goes without saying; in fact, a brand must have … Read More
34. Conduct a formal staff training session
By Jenny Kosek for 99 Ways to Make a Positive Difference in Your Pharmacy blog series You’re likely already diligent about keeping your staff up to date on the daily “how-tos” of your pharmacy. But sometimes, the limitations of time and resources mean that knowledge is passed through businesses in a trickle-down manner, which can … Read More
99. Have your floors professionally cleaned
By Tom Y. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Cleaning your pharmacy floors: “Wax on or wax off?” In my first blog, I discussed the benefits of using energy-efficient lighting in your pharmacy. Now, let’s focus on the opposite of your ceiling: Your floor! One of the … Read More
Total Recall
By Dave Wendland Do you know what your potential shoppers recall in just three seconds? It’s a fact: that’s how much time you’re afforded in today’s fast-paced, attention-starved retail world to make an impression. Despite ever-increasing competition, more fickle shoppers, and waning loyalty, the goal of retail has remained largely unchanged: You want your customers … Read More
29. Evaluate your strengths and weaknesses
By Brigitte Donato for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Evaluating your own strengths and weaknesses will help you enhance not only your personal performance, but should also improve store operations as well. When you can honestly assess what your weaknesses are, you can look for those qualities as strengths in your … Read More
82. Attend an industry event – part 2
By Kat Fronek for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series My last post encouraged you to rethink your approach to attending industry events by involving your staff before, during, and after the event, even if those team members are staying behind to keep the store running. But with all of the distractions … Read More