Home health care and community pharmacy: What are my current patients’ needs?

By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series Now that you’ve determined who your local home health care (HHC) competition is and have conducted a demographic analysis of your area, the next step is to evaluate the needs of your current patients. Gathering information about current customers can reveal whether there […]

Hamacher Resource Group Offers New Means for Natural Brands to Reach Independent Pharmacies

Posted by on Feb 21, 2018 in News

Waukesha, Wisconsin – February 21, 2018 – Hamacher Resource Group, Inc. (HRG) is introducing new publications within its IN.depth Independent Pharmacy Communications family, IN.depth Natural Spotlight and IN.depth Natural Product Sampler. Two issues of IN.depth Natural Spotlight, in May and November, and an IN.depth Natural Product Sampler in July will accompany the regular IN.depth issue scheduled for that […]

What has your product done for the buyer lately?

Posted by on Feb 19, 2018 in Behind the Shelf Blog

by Jen Johnston, CHHC In my last post, I talked about getting in the buyers’ brain prior to your meeting. I mentioned that before doing that, you need to understand the benefit for the buyer and how it differs from the consumer. I’ve seen my fair share of buyer presentations that focus on the features […]

Plant-based revolution

by Jen Johnston, CHHC I had seen Forks over Knives, and I knew about the rising popularity of vegetarian restaurants like our local Café Manna, but it wasn’t until we worked with PlantPure last year on a redesign of their frozen food packaging that I really began taking note of the plant-based revolution happening in […]

New HRG E-book Details the Importance of High-Quality Product Images for Manufacturers, Distributors, and Retailers

Posted by on Feb 14, 2018 in News

Waukesha, Wisconsin – February 14, 2018 – Hamacher Resource Group, Inc. (HRG) has published a new e-book, Be Sure Your Images Make an Impact, to help manufacturers, distributors, and retailers recognize the importance of using high-quality images. In today’s retail environment where consumers may come across a product and/or it’s likeness in any number of online […]

Monthly Retailer Category Tips — Hair Care

Hair Care is growing for independent pharmacies by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips The Hair Care category as a whole ranks 11th in terms of dollar sales for independent pharmacy and is the number two Beauty category after Skin Care. Hair Care is growing overall for independents and the tips below will […]

Getting in the buyer’s brain BEFORE the meeting

Posted by on Feb 8, 2018 in Behind the Shelf Blog

by Jen Johnston, CHHC When you are a new-to-market brand meeting with a potential retailer partner for the first time, one of the biggest compliments you can receive (besides “Yes, I want to bring in your brand ASAP!”) is “Oh yeah, I’ve heard about your brand before.” They might not quite remember where they heard […]

The Impact of Natural Products and Predictions for the Future to be Shared by Wendland at ECRM

Posted by on Feb 6, 2018 in Natural CPG industry, News

Waukesha, Wisconsin – February 6, 2018 – Dave Wendland, vice president, strategic relations and member of the owners group at Hamacher Resource Group, Inc. (HRG), will be speaking at ECRM’s Cough/Cold, Analgesics & Allergy EPPS on Sunday, February 11, at 5:30 p.m. Wendland’s topic, “The Impact of Natural Within Core Categories,” will explore how the […]

Home health care and community pharmacy: Who is my competition?

by Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series This is the fourth post in a series about home health care (HHC) in community pharmacies, helping you determine if it’s a category you should add to your store. As stated in my last post, this statistic may encourage you to […]

Hamacher Resource Group Develops Packaging to Strengthen the PlantPure Brand and Refresh Image  

Posted by on Jan 31, 2018 in News

Waukesha, Wisconsin – January 31, 2018 – Hamacher Resource Group, Inc. (HRG) recently completed a package design project for PlantPure, Inc.’s whole food, plant-based frozen entrée line, also named “PlantPure,” to refresh the image as they expand their presence online and in brick and mortar grocery stores. HRG staged and photographed 20 frozen meals and […]