Pharmacy customers are people just like you
by Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. […]
Natural acquisitions – all signs point to growth
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Need another reason to step further into the natural products market? If you are still on the fence about the legitimacy of this industry, consider the number of acquisitions taking place between large, mainstream consumer products companies and niche […]
Resolution: Invest in my team
By Beth Maas, human resource manager, for the Resolutions blog series People make your business. Would you agree? It’s you and your staff that bring people back to your store, not the products on the shelves. A good shopping experience has a lot to do with how the customer feels after leaving your store, and how they feel […]
Paleo Diets – Why should they matter to an independent pharmacist?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series We’ve talked about lifestyle diets before and how they factor into a “natural lifestyle” for many people. The number of different lifestyle diets is vast, and one that has stuck around longer than many imagined is the Paleolithic or “paleo” diet. With a paleo […]
Monthly Retailer Category Tips — Digestive Health
Position your Digestive Health department for maximum sales and profit potential by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Digestive Health is a large and overwhelming department for shoppers with many products that solve a variety of different digestive issues. Follow these tips to help your customers find the correct medication formulated to address […]
Resolution: Assess lighting in my store
by Colleen Volheim, category research and analysis manager, for the Resolutions blog series You may not give much thought to your store lighting, but it’s very important. Think about when you enter a place of business. What are your impressions of a dully-lit place versus a nice, bright interior? A store that isn’t well lit can look […]
Expert Space Planning
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space planning is a term that is often associated with optimizing the store layout for sales. That means departments, displays, and products are placed in ideal areas so customers can easily find and […]
Energy supplements – Do you carry these in your pharmacy?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series The popularity of specific supplements often rises and falls in tandem with their promotion by influential bloggers, magazines, word-of-mouth, and the mainstream media. Supplements for energy are no exception. Americans are an exhausted bunch. Statista.com reported that “Those only managing six hours sleep or […]
Resolution: Define my shopper demographics
by Tara Kaifesh, category analyst, for the Resolutions blog series Knowing who your shoppers are is important to your store’s success. When you understand those shopping at your pharmacy, you can provide them a better shopping experience by stocking the items they’ll be likely to purchase. Catering to your customers’ buying habits will build their loyalty to […]
Merchandising natural products – what approach is best for your pharmacy?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If you’ve been following our “Step into Natural” blog series for a while, and are starting to bring in more natural products, you might be wondering about the best way to merchandise them. Like so many things, it depends. Let me take you through […]
