by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences … Read More
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HRG’s Director of Marketing Presents to Students at Carroll University
April 16, 2024 – Angela Nicloy, director of marketing for HRG, recently conducted a session, “Marketing in the Real World,” to undergraduate students as part of Adjunct Professor Dan Freschi’s Introduction to Business course, at the Sullivan School of Business at Carroll University in Waukesha, Wisconsin. Nicloy touched on the importance of knowing your audience … Read More
Monthly Retailer Category Tips — Vitamins & Dietary Supplements
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Try specific strategies to attract the different demographic groups shopping for vitamins & dietary supplements. According to L.E.K. Consulting, baby boomers are the most frequent users of vitamins & dietary supplements (VDS), with 50% indicating they take at least one supplement a day. L.E.K.’s report also … Read More
HRG Announces Maas Added to Owners Group
Waukesha, Wisconsin – March 19, 2024– HRG has announced that they have added Beth Maas, SPHR, director human resources for HRG, to the owners group, effective January 1, 2024. Maas has been with HRG since 2006. She joins Sean Grudzinski, product research and analysis manager, Steve Brester, director information technology, Julie Bonnell, vice president operations, … Read More
Monthly Retailer Category Tips — First Aid
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Utilize various merchandising techniques to draw attention to your first aid department. There are many opportunities to cross-merchandise products from other categories into your first aid department. From foot care to pain relief to health support items, you’ll find several basket-building ideas in HRG’s … Read More
Beauty benefits: Focus on ingredients
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Every year, HRG conducts a review of the new health, beauty, and wellness products released to identify trends and shifts in the market. There were 632 beauty and 302 wellness items that were launched in 2023 and the first three months of … Read More
HRG Earns Great Place To Work Certification™ Second Year in a Row
Waukesha, Wisconsin – March 6, 2024– HRG is proud to be certified by Great Place To Work® for the second year in a row. The prestigious award is based entirely on current employee feedback about their experience working at HRG. This year, responses from HRG associates determined that 88% consider it a great place to … Read More
HRG Reviews 1,634 New HBW Items in 2023
Waukesha, Wisconsin – February 27, 2024– HRG’s new item review team, in its ongoing evaluation of products suitable for the independent pharmacy channel, examined 1,634 new health, beauty, and wellness (HBW) items in 2023. This is a decrease of 12.8% from the 1,875 products reviewed in 2022. Of the newly introduced items in 2023, 18, … Read More
Finding the bright side
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Marlene Wallach didn’t set out to develop a skin care line, but that’s where her journey has led her. The founder and CEO of Gleem Beauty spent nearly two decades at the helm of Wilhelmina Creative Models. While there, she worked closely … Read More
Monthly Retailer Category Tips — Hair Care
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips Focus on therapeutic products, the sweet spot for independent pharmacies in the hair care category. 1. Within community pharmacy, the hair care category is the second most productive beauty category in both units and dollars, after skin care, according to HRG proprietary PAC data.1 … Read More