Interesting trends in oral care

February 1, 2023By Behind the Shelf Blog

By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager As noted in previous blog posts in this series, new items can draw interest based on new ingredients, scents or flavors, forms, or packaging. Oral Care product launches have been shifting toward multi-packs as new items enter the market; … Read More

Honey is a tried and true ingredient in cold & allergy products

January 25, 2023By Behind the Shelf Blog

By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager Manufacturers who are trying to reinvigorate their HBW product or product lines will often add products with new scents or flavors, or update packaging to draw attention or new shoppers to their brand. The increase in consumer interest in … Read More

Creating customer engagement opportunities

January 23, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and … Read More

Tracking a trending scent

January 16, 2023By Behind the Shelf Blog

By Colleen Volheim, HRG category research and analysis manager and Megan Moyer, HRG corporate marketing manager Skin care is a very fluid category. By that I mean, there is constant change happening. Sure, there are the brands and products that you could label legacy products – those that aren’t altered much year to year, but … Read More

Monthly Retailer Category Tips — Sun Care

January 12, 2023By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department. Of the adult sun protection products recently launched, two-thirds have a sun protection … Read More

Health, Beauty, and Wellness New Item Trends

January 11, 2023By Behind the Shelf Blog

by Megan Moyer, HRG corporate marketing manager New items are the lifeblood of retail. Especially those that are innovative. Innovation can take many forms. There are those products that are a new form, flavor/scent, or contain a new, highly effective ingredient. Innovative products could also be those that apply an established attribute in a different … Read More

Believing “nice and clean” can lead to a better future

December 29, 2022By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on … Read More

Special Delivery

December 20, 2022By Behind the Shelf Blog, Buyer Presentations blog series

by Dave Wendland, vice president strategic relations As retailers across all industries settle into a post-COVID world, the idea of home delivery or curbside pickup has never been more important. In fact, according to an annual consumer survey by store lifecycle management company Tango conducted earlier this year, 94% of shoppers enjoy having the ability … Read More

Monthly Retailer Category Tips — Incontinence

December 13, 2022By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

by Holly Ockelmann, national account analyst, part of Monthly Retailer Category Tips Incontinence is a delicate subject. Implement these tips to make shopping this department easier for your customers. According to Technavio, the disposable incontinence market size will grow by 3 billion USD from 2021 to 2026. You likely have a number of patients using … Read More

How to get ahead in the hair care category

November 29, 2022By Inside Beauty Articles, Views

Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be … Read More