By Dave Wendland Can a brand have a personality? Yes! A corporation, a product, even an individual has an opportunity to be “branded.” My definition – not dissimilar from others far more learned than me – is simple. Brand identity is what people say about you or your product after you’ve left the room. So, … Read More
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Product attributes impact buyers, shoppers
by Jenny Kosek for Chain Drug Review August 25, 2014 In a multipart series during 2014, our team will examine key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
92. Solicit customer suggestions
By Angela Pinkstaff for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series A large specialty chain was moving into a new community, and there was very vocal opposition from residents about the threat the chain might pose to local businesses. Rather than skirt the issue, the store opened its doors to the community at … Read More
Standing room only
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column April/May 2014 One of life’s annoyances I have little patience for is the recorded message I receive when phoning a cable company or utility: “Due to unexpected call volumes, we are experiencing extended wait times. Your call is important to us and we appreciate your … Read More
You might also like…a new category to shop from
By Jenny Kosek How many engagement zones are in your store? MobileMarketer.com ran this thought provoking article about the revolution currently underway in store layout and merchandising strategy. From the article: In the past, stores were designed with departments and aisles to influence shopper behavior with an eye toward encouraging shoppers to view as many … Read More
37. Eliminate “can’t do” attitudes
By Steve Brester for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series There is a mathematical function called “absolute value.” The absolute value function in effect turns all negative numbers into positive numbers. Wouldn’t it be great if we had an absolute value function for our attitudes? Any time we had a negative … Read More
3 Surprising Front End Facts
Written by and published in Elements magazine, August 14, 2014 You probably have some ideas about what works and what doesn’t work in your pharmacy’s front end. You may have a good idea of who your best shoppers are or what products sell best in October, for example. But there also may be some … Read More
Your brand and your business are not the same thing (and one is more important).
By Jenny Kosek Scenario 1: Your new product contains a unique ingredient that none of your competitors have even heard of. Your clinical trials prove that you’ve developed the most efficacious formula, and your consumer research has told you that shoppers are interested in this new product. Your packaging is gorgeous, your pricing attractive, and … Read More
84. Do a Demographic Study
By Mary Hart for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series It’s a natural tendency to shop where we feel comfortable. I personally will not shop at Forever 21 because I know that I won’t buy something there. The name of the store makes it clear that it caters to a demographic … Read More
82. Attend an industry event – part 1
By Kat Fronek for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series I’ll let you in on a little secret about industry events: what happens in Vegas should not actually stay in Vegas. Don’t worry; your secrets are still safe. What I’m suggesting is lifting the veil off of your trade show visits and … Read More