by Cari Sass How much do you dread those annoying sales calls? The ones where you can’t even get a word in to explain that you’re not interested or that what they are selling does not meet your need? As the end of the year approaches, these types of calls seem to ramp up. When … Read More
promotion
80. Establish a web presence
By Shawn Theesfeld for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Does your pharmacy have a website? While many pharmacies have come a long way in website development and offer some pretty sophisticated and well-designed sites, others, like many small businesses, struggle to know where to begin to establish … Read More
88. Offer free tasting samples
By Gail K. for our  99 Ways to Make a Positive Difference in Your Pharmacy blog series FREE SAMPLE! Those two words certainly grab my attention. They’ll do the same for customers coming in or passing by your pharmacy, too. Free tasting samples might seem the mainstay of grocery or club stores, but independent pharmacies … Read More
60. Promote slow-movers in a dump bin
By Tara Kaifesh for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series When products are not selling or are close to their expiration date, stimulate sales by placing the items in a dump bin. This gives you one more shot to sell the products before they expire, and can keep you from … Read More
59. Use promotional aisles to engineer store traffic
By Nelson R. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series There’s an independent pharmacy in my neighborhood and their front-end is not laid out well. That sounds harsh, but as a professional in the industry, I’ve been in a lot of pharmacies, and while there may not necessarily be a magic … Read More
49. Conduct a health fair
By Millie Cuevas for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Conducting a health fair is a great way to inform and educate your patients to help them better manage their wellbeing. To keep it simple for you, your customers, and any partners you may bring in, conduct health … Read More
66. Send introductory letters to physicians
By Megan Moyer for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series As one piece of the healthcare continuum in your community, it’s a great idea to become familiar with local physicians. Establishing a relationship with them will benefit both parties and ultimately your patients too. Start by using an … Read More
47. Promote new items
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series How do you let customers know about new items in your store? For every retailer, the answer may be different, but the opportunity is the same. New items – whether they are new to market launches or simply … Read More