by Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy series You have a variety of shoppers. You definitely want to keep them all coming back, and a loyalty program will help you do just that. To begin, you need to know who is shopping your store. Information you capture about … Read More
customer service
Reach out to your surrounding neighbors with a personal letter
by Jen Johnston Recently, I moved to a neighborhood with an independent pharmacy that I can walk to. It’s the neighborhood my husband grew up in. This independent pharmacy has been part of the community as far back as he can remember. I LOVE that we can walk to it. I LOVE that they already … Read More
2. Talk to your customers every day!
by Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series From my earliest days in retail, I was told by loss prevention teams to always engage every customer I saw and say “Hello” and ask “How may I help you?” The teams’ reasoning was that this would discourage … Read More
11. Participate in smart buying programs
By Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Are you buying the right amount? Every day you are probably approached by someone wanting to sell you something for your store. How do you know how much to buy? Sometimes if the deal looks too good to be … Read More
89. Become the vaccination center for your community
By Gail K. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Since 2009, all fifty states have allowed pharmacists to administer select vaccines to patients. This sensible revision to healthcare policy continues to positively impact the communities served by independent pharmacies, and offer an ongoing opportunity for pharmacists to … Read More
5. Find out when your customers want to shop
By Barb G. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series As much as having the right product assortment arranged to easily shop your departments and pricing items competitively helps with customer loyalty, so too does having convenient hours for your customers to shop. People are busier and busier, … Read More
85. Develop a while-you-wait program
By Dave Wendland for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Research from The Integer Group (May 2013) found that 30% of shoppers like to continue shopping while waiting for their prescriptions to be filled. So, this post offers some quick ideas on how to enable that within your … Read More
49. Conduct a health fair
By Millie Cuevas for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Conducting a health fair is a great way to inform and educate your patients to help them better manage their wellbeing. To keep it simple for you, your customers, and any partners you may bring in, conduct health … Read More
8. Conduct a customer survey
By Beth Maas for our 99 Ways to Make a Positive Difference in Your Pharmacy blog seriesConducting a customer survey has many benefits for you as a professional, for your pharmacy as a business, and for your patients. Although it might seem daunting to launch the survey process, taking this opportunity to touch base with … Read More
3. Greet customers as soon as they enter your store
By Lisa Lopez for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series You can start your customers’ experience off on the right foot with a smile and greeting as soon as they enter your store. A friendly voice and a warm smile can change a person’s mood, especially if they aren’t feeling well. … Read More