By Julie Bonnell for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series The better you know your customer the better you can customize your products and services to gain and retain business. Here is one easy way to gain insight into your customers: At the checkout, affix a large map of the community you … Read More
consumer experience
35. Answer the phone professionally
By Barb G. for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series How do you create a consistent and positive impression when your customers call? By answering the phone professionally. First, answering the phone within three rings shows your customer you are respectful of their time. Create a tag line to be used by … Read More
What Are You Doing?
by Dave Wendland for Drug Store News UpMarketing Blog April 21, 2014- Harkening back to managing an improvisational comedy troupe in San Diego and prior to that participating with a Milwaukee-based group, one of my favorite improv games was “What are you doing?” In this shtick, two performers stand together on stage. One begins performing a … Read More
A new tool for your business
Posted by Megan Moyer I’m excited to direct your attention to a new e-book from Upsher-Smith Laboratories, Inc. that we authored, that offers ideas and actions you can take to boost your business. The e-book is titled “Community Pharmacy: Foundation for the Future,” and it is a 30-page guide to improving your marketing strategies and some of … Read More
2014 Diabetes Roundtable from Drug Store News
March 2014 – In December 2013, the Drug Store News Group hosted an exclusive roundtable discussion of leading pharmacy retailers and a select group of key vendors. Moderated by special guest Dave Wendland of Hamacher Resource Group, the panel tackled a wide range of issues, including implementation of the Affordable Care Act and how it will impact the practice … Read More
Baby boomer women are a unique set of shoppers
by Jenny Kosek Baby boomer women aged 50+ own more than three fourths of our nation’s financial wealth. These women are the healthiest, wealthiest, and most active generation of women in history. They are an incredibly important market in the HBW/CPG space, contributing to 93% of all OTC sales. And they seem to love independents. Our … Read More
Is your technology solving the right problem?
by Shawn Theesfeld Your data’s organized. Your website’s great. Now you need to reach customers to let them know you’ve got it all together. What are the most effective ways to share what your business offers? Changing technology has given us more ways than ever to reach customers and provide them with opportunities to interact … Read More
With help, re-doing your website is easier than you think
by Shawn Theesfeld Got your company’s data organized and ready to share with clients and customers? Awesome. Now you need to identify the best options to share that data externally. Most likely, the place to start is your website. Take a long, hard look at your website, and ask: • Does it meet current best … Read More
Do your pharmacy customers trust you?
by Amy Kasza A recent poll demonstrated what many of us are experiencing in our everyday lives: Americans just don’t seem to trust each other as much as they used to. This phenomenon encompasses every area of our lives, whether it’s trusting our elected leaders, our employers, or the organizations that provide products and services to … Read More
Medicated skincare manufacturers are missing an opportunity
by Jenny Kosek Attention medicated skincare manufacturers:You don’t get female consumers. Well, acne product manufacturers might. Visit the website of any of the major acne treatment lines, and you’ll see attractive, fresh-faced, smiling young people cavorting about, proud to show their acne-free faces in public after using the advertised product. There are positive tips and tricks … Read More