by Jenny Kosek Like so many communities, we have an omnipresent grocery chain in our area that, quite simply, everyone shops at. You know the one: the chain with an inescapable number of locations, the chain so ubiquitous that when people say, “I’m going to the grocery store,” there’s no question which grocery store they’re headed … Read More
consumer experience
Pharmacies can build loyalty by embracing wellness
by Jennifer Johnston for Chain Drug Review September 30th, 2013 The retail consumer shift toward wellness is well under way. Hamacher Resource Group and several leading trade associations spotted this emerging trend years ago and changed the term “health and beauty care” (HBC) to “health, beauty, and wellness” (HBW) in everything they produced. These days, … Read More
Destination: destiny
by Dave Wendland Ever heard of or been to Wall Drug in Wall, South Dakota? Chances are you have. Visitors from around the country — and beyond — have traversed the largely unpopulated South Dakota plains to reach this unique point of interest. As expressed by the numerous photos adorning the hallways of the store, people from … Read More
Why Gen Y?
by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More
Retail staff: In-store search engines
by Jenny Kosek How did it come to this? 91% of consumers who shop online do so because they can research their buying decisions, and these shoppers trust online ratings and reviews by a 4:1 margin over the opinions of store employees. Why don’t shoppers trust store employees any more? Consumers who are turning to … Read More