Posted by Megan Moyer

I’m excited to direct your attention to a new e-book from Upsher-Smith Laboratories, Inc. that we authored, that offers ideas and actions you can take to boost your business. The e-book is titled “Community Pharmacy: Foundation for the Future,” and it is a 30-page guide to improving your marketing strategies and some of your operations practices to help your business succeed in the community.

Among the ideas presented are taking your current and future customers’ preferences and behaviors into consideration while planning for growth. Learn what to consider when developing your brand, crafting your promotional messages, and targeting product preferences to improve your reach by drawing in your loyal patrons as well as attracting new patients.

Here are some of the chapter titles to give you a better idea of the content included:

• Assess your competition
• Define your brand
• Know your shoppers
• Pick your product assortment
• Empower your staff
• Promote, promote, promote
• Deliver a memorable shopping experience

Each chapter includes exercises and specific action steps that are designed to help you take the information and apply it. We also highlight key insights to think about as you consider what you may need to use and apply from each section.

Take advantage of this free tool to help you solidify your pharmacy’s foundation, and check back for announcements about future e-books from Upsher-Smith Laboratories.