The price is right

February 17, 2015By Focus on the Pharmacy Front End Blog, Independent Pharmacy

part five in the Total Recall blog post series by Dave Wendland Within three seconds a passersby should be able to ascertain whether you are a value-driven, modestly priced, or premium/luxury retailer. Since this is one of five factors that form an opinion of your drugstore within just a few seconds, it’s definitely worth devoting some … Read More

90. Cross merchandise

February 2, 2015By 99 Ways to Make a Positive Difference in Your Pharmacy, Focus on the Pharmacy Front End Blog, Independent Pharmacy

By Lisa Lopez for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Cross merchandising is an easy, effective way to build incremental sales in your pharmacy. When you incorporate cross-merchandising strategies, you offer shoppers convenient, one-stop shopping and allow them to add more items to their basket than they might if … Read More

32. Establish a vision for your pharmacy

January 27, 2015By 99 Ways to Make a Positive Difference in Your Pharmacy, Focus on the Pharmacy Front End Blog, Independent Pharmacy

By Cynthia Lutz for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series With the pharmacy landscape becoming more and more challenging and competitive pressures encroaching upon you, establishing a vision for your pharmacy is a vital component of preparing a strategy for long-term success. If you haven’t thought about your pharmacy’s … Read More

67. Identify your most productive categories

January 13, 2015By 99 Ways to Make a Positive Difference in Your Pharmacy, Focus on the Pharmacy Front End Blog, Independent Pharmacy

By John Brandl for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Knowing which categories are the most productive in your store can make a powerful impact on customer satisfaction and profit potential. Do you know which categories are succeeding in your pharmacy? To find out which categories are the most … Read More

83. Develop an online presence

January 9, 2015By 99 Ways to Make a Positive Difference in Your Pharmacy, Focus on the Pharmacy Front End Blog, Independent Pharmacy

By Shawn Theesfeld for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Your pharmacy has a great website. You have an active social media presence. But how is your online presence doing? An online presence is a cohesive integration of your website and social media, and essentially is your store’s online personality. … Read More

59. Use promotional aisles to engineer store traffic

January 7, 2015By 99 Ways to Make a Positive Difference in Your Pharmacy, Focus on the Pharmacy Front End Blog, Independent Pharmacy

By Nelson R. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series There’s an independent pharmacy in my neighborhood and their front-end is not laid out well. That sounds harsh, but as a professional in the industry, I’ve been in a lot of pharmacies, and while there may not necessarily be a magic … Read More