By Lisa Lopez for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series You can start your customers’ experience off on the right foot with a smile and greeting as soon as they enter your store. A friendly voice and a warm smile can change a person’s mood, especially if they aren’t feeling well. … Read More
69. Determine your points of differentiation
By Sean Grudzinski for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series I have heard many times from retailers, “How can I compare to or compete with Wal-mart?” Many retailers struggle with that question. Let’s be honest, it would be difficult to “out Wal-mart” Wal-mart. The question should not be “How can I be … Read More
28. Evaluate your competitors’ strengths and weaknesses
By Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series When was the last time you SWOT′ed? No, I do not mean swatting flies or mosquitos! I mean, when was the last time you looked at your major competitor to understand their Strengths, Weaknesses, Opportunities and Threats? When … Read More
7. Thank every customer for their business
By Michele Feldner for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Thanking every customer for their business seems obvious, doesn’t it? But how many times are you at a store and the cashier doesn’t thank you at the end of making your purchase? It seems to be happening more and more. Thanking … Read More
47. Promote new items
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series How do you let customers know about new items in your store? For every retailer, the answer may be different, but the opportunity is the same. New items – whether they are new to market launches or simply … Read More
15. Rotate your endcaps every 45 to 60 days
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Endcaps present an exciting opportunity for pharmacies to build impulse and add-on sales. But you have to approach your endcaps strategically, and there are some dos and don’ts that can contribute to your success: DO choose a theme … Read More
70. Resize your department based on market needs
By Tara Kaifesh for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series If you’re following your planogram recommendations to a T, you might want to take some time to review your departments and see if your current sizes are meeting the needs of your store. If not, it might be … Read More
56. Provide total customer service
By Jenny Kosek for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Prior to joining the Hamacher team, I worked for a retail chain that relied on the phrase “total customer satisfaction” to form the basis for the staff’s approach to dealing with customers. Putting that phrase into action sometimes meant … Read More
63. Use bag stuffers
By Jenny Kosek for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series “And I’m just tucking into your bag a little reminder that we’re having a Fall product sale next month, so come on in and check that out,” the smiling salesgirl said, waving a brightly colored postcard in front … Read More
53. Convert a prescription-only customer
By Donna Boulieu for our 99 Ways to Make a Positive Difference in Your Pharmacy series Is “sell” a 4-letter word behind your pharmacy counter? You sell prescriptions at a fair price coupled with good service to your Rx customers, but do you sell your front-end products and services? Do you feel this is outside … Read More