By Megan Moyer for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series I’ll admit, when I read the title of this post, I thought, “how could a pharmacist meet one new customer each day?” But it doesn’t mean you have to hit the pavement or constantly go to community or networking events, there’s … Read More
43. Partner with other local businesses
by Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series You’ve likely heard the saying, “No man is an island.” Likewise, no pharmacy is an island. You cannot do it all alone. Today’s retail environment is more challenging than ever. Not only are you competing with other brick-and-mortar … Read More
4. Recommend products to improve customers’ health
by Aaron T. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Now more than ever, there are an enormous amount of over-the-counter (OTC) treatments to choose from. With all of the choices available, the decision-making process can be overwhelming for consumers. Most of the time, shoppers make decisions on … Read More
17. Listen to your staff
by Angela Pinkstaff for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Take a moment and look around at your store’s staff members. What do they know about your business that you don’t? What information do they have that everyone on your team should know? What haven’t you asked that … Read More
36. Enter your store through the front door
by Julie Bonnell for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series We all get into routines. In fact, routines allow us to be efficient at repetitive tasks we need to accomplish so we can focus on the more demanding aspects of our day. The trouble with routine is that we … Read More
2. Talk to your customers every day!
by Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series From my earliest days in retail, I was told by loss prevention teams to always engage every customer I saw and say “Hello” and ask “How may I help you?” The teams’ reasoning was that this would discourage … Read More
96. Form partnerships with local healthcare providers
By Megan Moyer for our 99 Ways to Make a Positive Difference in Your Pharmacy series Growth can be a challenge if you’re an independent pharmacy. If competition is fierce and your promotional budget is limited, it’s time to explore the potential for relationship-building in your community. Your community has a number of businesses that … Read More
24. Mail birthday and special wish cards
by Julie Bonnell for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series In my visits to independent pharmacies, one thing that always stands out for me when I stop and talk to customers is the personal relationship they have with the pharmacist. When asked, “why do you come here?” the … Read More
Becoming a Basket Case
by Dave Wendland There is a tried-and-true adage that 80% of business comes from just 20% of customers. While the so-called 80/20 rule may be anecdotal, analysis consistently confirms that customers who have spent money in the past are more likely to spend money in the future. Making Cents of It First, it’s important to … Read More
14. Use colorful, professionally-printed signs to encourage impulse sales
Signs, signs, everywhere signs (at shelf) by Aaron T. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Signs are an important part of retail merchandising. They are a visual display tool that can highlight your front-end product offerings and draw attention to specific items you want to promote. Dynamic, … Read More