By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series While exploring the aisles of Natural Products Expo West a few years back, I was struck by the overwhelmingly large presence of mushroom products, and not just in the culinary section of the show. Mushrooms were found in supplements, drinks, and … Read More
By Jen Johnston, CHHC, senior marketing services account manager for the Culture of Wellness blog series I remember the night well. My husband was out for the evening and I had just put the kids to bed, ready to settle into some mindless Netflix binge watching when a documentary caught my eye instead — The … Read More
By Mary Hart, project manager/senior data assets specialist, for the Tradition of Giving blog series In early 2018, one of our coworkers and member of the HRG owners group, Gail, was stricken with Non-Hodgkin lymphoma, a cancer that starts in white blood cells called lymphocytes. Gail is one of the toughest, strongest women I know, so I … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Users of a particular brand can shift over time. When was the last time you thought about the consumers of your brand? Can you accurately identify what types of people are using your products today? If you hesitated in your answers, it may … Read More
by Jen Johnston, CHHC, senior marketing services account manager Imagine trying to locate a book in a library where there is no system – no categorization – that groups by subjects, titles, or authors. Library goers would certainly be lost without the Dewey Decimal System! Similarly, managing a retail operation without organization and definition to … Read More
By Julie Massey, visual assets manager, for the Tradition of Giving blog series Giving back to causes we care about is at the heart of every HRG associate, even the interns! In 2018, HRG raised funds for charities throughout the year and split it amongst the various departments. It was up to each group of employees to decide … Read More
In our June 2019 issue of ROI, we looked at brands from our Future 50 analysis of 2018 new products that innovated by offering new forms designed to meet consumer demand for convenience. Visit Drug Store News to view the entire Future 50. In addition to our annual Future 50 analysis, each month our analysts review … Read More
By Julie Bonnell, vice president of operations This isn’t the first time I am restating the mantra of one of my under-grad professors — the package is the product. I was reminded in the past week this is true on so many levels. When my professor declared it, she had a slide of a beautiful … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Have you been resisting putting together a sampling program for your product? It may be time to change that. Consider these stats: Eighty-one percent of consumers say that if they received a sample and liked the product, they would buy it, according to … Read More
By Colleen Volheim, category research and analysis manager, for the Tradition of Giving blog series A few years ago, one of my coworkers brought to my attention a problem I never gave much thought to – the sex trafficking of children and teens. I found out that the average age of a child first used in prostitution … Read More