By Julie Bonnell, vice president operations One of my greatest passions (besides spending time with my generous husband and rambunctious cats) is understanding consumer engagement with products. When I was in college, one of my undergraduate professors would boldly proclaim during design critiques, “The package is the product.” I whole heartedly espouse this assertion. As … Read More
By Julie Bonnell, vice president operations, for the Resolutions blog series What problem does your product solve? Ok, you know the answer to that question, you are passionate about your product, and you spend every day thinking about it. And guess what? That may be limiting your ability to gain a foothold in a new … Read More
From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series We have a number of ways we can help stores, brands, and even wholesale distributors in their efforts to update departments and set or reset store fixtures. In addition to project management and creating the fixture planograms, product planograms, and … Read More
By Steve Choate, business development manager, for the Tradition of Giving blog series Sometimes I forget that in the seemingly prosperous Milwaukee suburbs, poverty can exist right under my nose. There are people living in the surrounding areas barely making ends meet. Thankfully, there are organizations that have answered the call. Sussex Outreach Services (SOS) is one … Read More
by Jen Johnston, CHHC, senior marketing services account manager A friend of mine recently took to social media to describe an experience she had with a major mass retailer in the form of a “break-up letter.” She had a laundry list of complaints, and among the biggest was that this store is out of warm … Read More
From the desk of Steve Brester, director of information technology When people use the word “data,” they typically think of information found in a file on their computer, such as data found in a Microsoft Excel® file. Although that is one type of data, there are many other types of data available to you … Read More
By Barb Gengler, client services representative, for the Tradition of Giving blog series Hamacher Resource Group associates have always been generous with their support of different employees’ causes that are near to their hearts. One of my charities has benefitted from this generosity. In February, it will be five years since I began volunteering … Read More
By Shawn Theesfeld, application development manager A few weeks ago, prior to traveling to CES, I wrote about what I was looking forward to viewing, testing, learning, and discussing. I was interested in seeing the progress in interactive deliverables (VR, AR, holographic displays, etc.), technology support for personal shopping, blockchain and other technologies for … Read More
From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series In my previous post about instruction and training materials, I detailed how we put together videos, manuals, and mini-guides to help a mass retailer who was revamping their beauty department across their stores. In this post, I’ll share solutions we’ve provided … Read More
By Gail Konrath, accounting and facilities manager, for the Tradition of Giving blog series Being separated from loved ones for long periods of time, emotional struggles, and becoming wounded in battle are just some of the things our service men and women go through. They truly sacrifice so much to keep our country safe. It was … Read More