By Julie Bonnell, vice president operations, for the Tradition of Giving blog series “Sometimes when we are generous in small, barely detectable ways it can change someone else’s life forever.” – Margaret Cho Opportunities to make a difference present themselves everyday — it just requires being present in the moment. One of those opportunities occurred last year … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a … Read More
By Bruce Boulieu, art director, for the Tradition of Giving blog series I am a firm believer that freedom isn’t free. The men and women serving our country pay a large price, and much of that cost comes once the uniform comes off as they try to readjust to civilian life. That is why I rallied the HRG … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series While exploring the aisles of Natural Products Expo West a few years back, I was struck by the overwhelmingly large presence of mushroom products, and not just in the culinary section of the show. Mushrooms were found in supplements, drinks, and … Read More
By Jen Johnston, CHHC, senior marketing services account manager for the Culture of Wellness blog series I remember the night well. My husband was out for the evening and I had just put the kids to bed, ready to settle into some mindless Netflix binge watching when a documentary caught my eye instead — The … Read More
By Mary Hart, project manager/senior data assets specialist, for the Tradition of Giving blog series In early 2018, one of our coworkers and member of the HRG owners group, Gail, was stricken with Non-Hodgkin lymphoma, a cancer that starts in white blood cells called lymphocytes. Gail is one of the toughest, strongest women I know, so I … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Users of a particular brand can shift over time. When was the last time you thought about the consumers of your brand? Can you accurately identify what types of people are using your products today? If you hesitated in your answers, it may … Read More
by Jen Johnston, CHHC, senior marketing services account manager Imagine trying to locate a book in a library where there is no system – no categorization – that groups by subjects, titles, or authors. Library goers would certainly be lost without the Dewey Decimal System! Similarly, managing a retail operation without organization and definition to … Read More
By Julie Massey, visual assets manager, for the Tradition of Giving blog series Giving back to causes we care about is at the heart of every HRG associate, even the interns! In 2018, HRG raised funds for charities throughout the year and split it amongst the various departments. It was up to each group of employees to decide … Read More
In our June 2019 issue of ROI, we looked at brands from our Future 50 analysis of 2018 new products that innovated by offering new forms designed to meet consumer demand for convenience. Visit Drug Store News to view the entire Future 50. In addition to our annual Future 50 analysis, each month our analysts review … Read More