More innovative products poised for success

June 26, 2019By Behind the Shelf Blog

In our June 2019 issue of ROI, we looked at brands from our Future 50 analysis of 2018 new products that innovated by offering new forms designed to meet consumer demand for convenience. Visit Drug Store News to view the entire Future 50.

In addition to our annual Future 50 analysis, each month our analysts review new products and select four to five they feel stand out to feature in Drug Store News as up-and-coming items. Brands have introduced some innovative forms in recent months. 

From April 2019 Up and Comers

Biofreeze Pain Relief Patch
Adding to the Biofreeze brand’s portfolio of external analgesics, Performance Health introduced the Biofreeze
Pain Relief Patch in a five-count box.
Vagisil Scensitive Scents Dry Wash Spray
Combe’s Vagisil brand is growing its Scensitive Scents line with the new Dry Wash spray.


From March 2019 Up and Comers

Dulcolax Liquid Laxative
Dulcolax is branching out from its line of tablets. Parent company Sanofi introduced the magnesium hydroxide-based liquid laxative in a mint flavor. 
Dove Go Fresh Deodorant Wipes
Designed for consumers on the go, Dove Go Fresh Deodorant Wipes is offered in a cucumber green tea scent.

Neutrogena Blackhead Eliminating Strip to Scrub
The latest facial care product from Johnson & Johnson’s Neutrogena brand is looking to streamline the process. The blackhead-eliminating product starts as a pore strip that dissolves in water, transforming into a face scrub.